Matters of Influence: Week of 1/24/2022

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Filter for LDA Compliance

Whether you’re marketing a craft beer, a sustainable wine, or trendy spirit, you’re going to want to ensure that your messages are delivered to an adult, LDA-compliant audience. Start your influencer search using Interest Tags like mixology, hard seltzer, or even beverage reviewing (among countless others) to surface potential partners. However, the most important criteria is to determine if 71.6% of their followers are of legal drinking age to align with regulations. That’s why we built a 21+ Audience Data filter: so you can identify influencers who might be compliant, making your hunt for appropriate influencers that much faster. Take a look at this Help Center article to learn more about filtering by Audience Data.


Creator snapshot

Amanda Middleton, better known as Ava GG ( 85.9K IG followers) isn’t a traditional Instagram influencer—she’s actually an Austin-based video game streamer on Twitch, where she has over 448K followers. However, she also maintains an eclectic Instagram account showing off her many different interests, attracting followers from a variety of verticals. She loves fashion and beauty, sports bold outfits with neon hair, and has even collaborated with beauty brands like Colourpop and Elf Cosmetics. She posted travel content frequently before 2020, and has pivoted to indoor gardening and plant care since. At heart, she loves video games most, and has worked with Nintendo, Mass Effect, and Overwatch.



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January 26, 2022
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