Matters of Influence: Week of 1/17/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

We’re G2’s High Performance Winner

We are proud to announce that Julius with HYPR has been awarded another award from G2. For the past three years running, we’ve been an award recipient from G2, this time for Winter 2022 as a High Performer. G2 is a leading software review site and it is an honor to receive continuous recognition from such a prestigious institution. This award celebrates our continued dedication to our customers, and reflects a growing and evolving influencer marketing practice that we are thrilled to be part of. Want to find out more? Check out our profile on G2, here.

Creator snapshot

Karina Marriot (@styleidealist 58.3K IG followers) isn’t just a style idealist: she is an emotional idealist who strongly believes in empowerment, body positivity, and self-care. On her blog of the same name, she openly and honestly discusses her difficult past in toxic work environments, which she has since left in order to pursue her career in style. She has been featured in Marie Claire, Elle UK, Glamour Magazine, and many more publications. She currently lives in Bristol, England, and has partnered with self-care-centered brands like Birchbox, Sunday Riley, and No. 7.

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Source: @styleidealist

Featured headlines

1) Gap Taps Frank Ape Creator for NFT Drop Focused on Spreading Positivity (Marketing Dive)

2) Brand Collaborations Tiktok Creators Drive Bring Results (Tiktok)

3) Pinterest Adds 'Profiles' Tab to Search Results to Highlight Pin Creators(SocialMediaToday)

4) The D'Amelio Sisters Lead the TikTok Top Earners List Once Again in 2021 (SocialMediaToday)

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