Matters of Influence: Week of 1/10/2022

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Blog Post: 2022 Influencer Marketing Predictions

What does the Metaverse hold for influencers? Is TikTok going to be the eSports powerhouse of the year? Is influencer marketing headed towards performanced-based deals? Not sure about any of this? It’s ok Katie Bohm, a Business Development Director here at Julius, put her thoughts together on what a promising year 2022 will be for our industry. Filled with data and insights, read this blog post to learn about everything you need to consider in the year ahead.

Creator snapshot

Lucrecer Braxton (@soulsistaplants, 25.3K IG followers) is a passionate plant lover with a mission: to save the lives of sad house plants everywhere. Her blog is filled with plant profiles detailing care and advice for certain varieties of houseplants, and on her Instagram, she invites fellow residents of Cincinnati, OH to join her and others for public plant swaps. She hosts an Instagram live show weekly called Hella Plants, in which she joins her audience for organic conversations on plant care and more. She has been featured in Cincy Chic magazine, as well as the Black in the Garden and Thorn in My Side podcasts, and has worked with indoor gardening brands such as Wally Gro and Atmo Fix.

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Source: @soulsistaplants

Featured headlines

1) Dole Sponsors Get Fit For No Kid Hungry Health Wellness Fundraiser (ProduceBlueBook)

2) Mac Shows Cher and Saweetie Makeup Challenges (Adage)

3) How Marriott Is Looking At The Metaverse As a Marketing Tool (Adage)

4) Brain Surgeon Dropout Raises Awareness on STEM (Dot.La)

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