Matters of Influence: Week of 2/7/2022

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Product Spotlight: Interest Tags

Influencer marketing can pack a powerful punch. Creators on social media are the best at telling stories and creating powerful content that drives engagement from audiences across social media. The thing is, those engagements are worth something! That's why we've built Earned Media Value (EMV) into our Reporting Suite to help marketers determine how much value they're getting out of influencer content, and ultimately determine if they've made an efficient spend for the influencer's post on social media. Want to find out more about EMV? Check out this Help Center article.

Creator snapshot

Lucrecer Braxton (@soulsistaplants, 25.3K IG followers) is a passionate plant lover with a mission: to save the lives of sad house plants everywhere. Her blog is filled with plant profiles detailing care and advice for certain varieties of houseplants, and on her Instagram, she invites fellow residents of Cincinnati, OH to join her and others for public plant swaps. She hosts an Instagram live show weekly called Hella Plants, in which she joins her audience for organic conversations on plant care and more. She has been featured in Cincy Chic magazine, as well as the Black in the Garden and Thorn in My Side podcasts, and has worked with indoor gardening brands such as Wally Gro and Atmo Fix.

Screen Shot 2022-01-11 at 10.05.06 AM

 Source: @soulsistaplants

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February 09, 2022
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