Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
TikTok’s Epic Rise and Stumble (Tech Crunch)
The deadline for TikTok to divest has been extended again, for the… How many times has it been? If you’ve forgotten too, this timeline will help you remember every major event in the recent history of the platform. Tech Crunch has filled the guide with summaries of each update with context and sources, and intends to continue updating it as developments occur—so bookmark this page for later. Be sure to come back this Friday, December 4th, to see what happens when the latest extended deadline occurs. Will TikTok see its shadow, and get two more weeks of extension? Stay tuned to find out.
TikTok is known for its characteristic sounds, music, and voice clips—so a completely silent video stands out the most. Scarlet Waters, a TikTok influencer with over 3.6 million followers, recently posted a video describing her everyday experience as a deaf teenager. The video follows her as she struggles to communicate with friends, teachers, strangers, and even cashiers, and concludes at the end of her day when she opens TikTok only to scroll through numerous videos without captions. The video exploded in popularity, earning over 8 million likes (and even a comment from rapper Lil Yachty). Waters encourages others to speak up about accessibility on social media to raise awareness for the ways that platforms can change to promote inclusivity for everyone.
[INFOGRAPHIC] 4 Steps to Creating a Winning Paid Social Campaign (Social Media Today)
One of the best ways to extend the mileage of great influencer content is to transform it into a paid social media strategic approach. Using high-quality content you’ve already seen perform well takes much of the guesswork out of planning your paid social strategy, but no matter what you’re working with, this step-by-step guide will walk you through the process from start to finish. It begins with pointed questions to help you determine your specific goals, and offers smart ideas to extend the use of your work to prevent creative fatigue (such as writing multiple different captions for the same post). Finishing with tips to evaluate the success of your strategy, the guide encourages you to “experiment, learn, repeat!”