Weekly Roundup: Week of 09/16/2019

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Stories to follow:

Amazon Wades Deeper Into Influencer Marketing With Influencer Storefronts (Ad Exchanger)

Amazon is reportedly looking to improve its influencer storefronts to allow them to host their social media content on the page itself. Their influencer program gives participants a commision on products purchased from their pages, but there is currently little in the way of personalization or customization on storefronts.

8 influencers whose side-by-side photos prove Instagram isn't real life (Insider)

Lately, some influencers have taken to posting unflattering pictures of themselves, or outtakes, alongside their more glamorous ones, to remind their audiences that they’re still people. This article showcases eight examples of popular influencers jumping on this trend.

Insights to digest:

People Are Poking Holes in Influencer Tactics – What Comes Next? (Vice)

In the wake of several high profile influencer scandals, including the recent Caroline Calloway disaster, some news outlets are questioning the staying power of influencers. Vice attended BorderlessLive, an “influencer festival,” where speakers and attendees agreed that transparency, honesty, and respect for their audiences were vital to keep the influencer marketing party going.

Does Influencer Grammar Matter? (NY Times)

In Indonesia, English is often the language of influence. Unfortunately, not all ESL (English as a second language) speakers have pristine grammar. Have no fear, @englishbusters is here to help. The account polices the grammar of Indoneisan influencers, pointing out their mistakes with a hefty dose of snark and disdain. However, most marketers agree that it’s not their grammar that matters so much as it is the tone of voice they employ.

On the horizon:

New York’s Philharmonic Taps ‘Influencers’ to Lure Millennials (WSJ)

Of the many brands and industries looking to bring in young audiences through influencers, the New York Philharmonic is pretty low on the list of the ones you’d expect to give it a go. In a sign that even traditional organizations are intrigued by the power of influencer marketing, they plan to hold several invite-only events for influencers to give "classical music a larger cultural footprint in the city."

#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing? (Talking Influence)

A little less than a year ago, the UK's Advertising Standards Authority (ASA) updated its legal requirements for sponsorship disclosure. At the bare minimum, all sponsored content requires #ad in the post. According to research by the ASA, a majority of UK social media users still struggle to tell the difference between organic and sponsored posts. Navigating these regulations can be difficult, but being as transparent as possible can only help. Check out our ebook on FTC disclosure to learn more.

What’s Julius up to?

Our Head of Product Marketing, Danny Palestine, will be leading a workshop at Advertising Week NY on September 25! If you’re heading to the event, be sure to stop by for tactical advice for running your influencer marketing campaigns, including checklists, worksheets, and more.

September 19, 2019
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