Matters of Influence: Week of 1/24/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

With Instagram Story Analytics, you can access engagement and navigation data for the Instagram Stories associated with your campaigns. Metrics include impressions, accounts reached, replies, taps back, taps forward, and exits. Stories will be time-stamped from when they were posted and will remain visible on the "Posts" tab. To learn more about Instagram Stories, check out this Help Center article.

Creator snapshot

Hilton Carter (@hiltoncarter, 453K IG followers) is a houseplant influencer, who collects and maintains over 300 rare and high-maintenance potted plants. His green thumb pairs well with his talents in interior design, which together inspired his two books, Wild at Home and Wild Interiors as well as his podcast, “Journeys in Greenery.” He has been featured on HGTV, and has partnered with interior design-focused brands such as Hunker Home. Learn more about Hilton Carter here.

Featured headline

Branded Content Project to Hold Bootcamp for BIPOC Publishers (AdWeek)

The Facebook Journalism Project’s initiative, the Branded Content Project, has announced their upcoming 24-week training program for BIPOC publishers. This “bootcamp” will begin in February, and participants will receive specialized training from content marketing, management, and sales experts. Only 30 participants will be selected for the exclusive program, which will provide valuable, hands-on experience for rising professionals of the BIPOC community. Applications close on February 5th, and can be found here.