Matters of Influence: Week of 1/17/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Influencer marketing can pack a powerful punch. Creators on social media are the best at telling stories and creating powerful content that drives engagement from audiences across social media. The thing is, those engagements are worth something! That's why we've built Earned Media Value (EMV) into our Reporting tools to help marketers determine how much value they're getting out of influencer content, and ultimately determine if they've made an efficient spend for the influencer's post on social media. Want to find out more about EMV? Check out this Help Center article.

Creator snapshot

Esteban Castillo, better known as @chicanoeats, is the creative mind behind the bold and bright spreads that characterize his striking Instagram page. He is a home chef known for his original Mexican fusion recipes, and the author of the cookbook Chicano Eats: Recipes from My Mexican-American Kitchen. He has partnered with brands such as Sierra Nevada, Wallaby Yogurt, and Tazo, using their products as inspiration for recipes from tacos to cocktails. Learn more about Esteban Castillo here.
 

Featured headline

On multiple occasions, TikTok has supported their creators and advocated for diversity, so their latest project combining the two initiatives just makes sense. TikTok for Black Creatives is a three-month-long incubator program for nurturing the development of 100 rising creators with opportunities, resources, and more. The program has been planned in collaboration with MACRO, a multiplatform media company that focuses on sharing stories from people of color, and will offer a grant to a select number of participants. TikTok is accepting applications here until January 27, and finalists will be announced in February—so stay tuned!
January 20, 2021
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