Matters of Influence: Week of 8/9/20

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured headlines

TikTok Takeover Update: Twitter Looking for a Way In, Microsoft Facing Staff Backlash (Social Media Today)
Industry and political headlines continue to circle around the news of the White House’s deadline for TikTok to be sold or banned in the US. The platform is scrambling to chart the course ahead. Most notably, Microsoft is in talks to purchase the platform but recently is facing internal struggles to come to a decision, and now Twitter is taking action in hopes to acquire the booming platform. That all being said, TikTok clearly isn't going down without a fight, and have said they even might go to court over the ban.

Instagram Reels: 5 Important Takeaways And Trends For Marketers (Forbes)
If marketers are uncertain about the future of TikTok, it might be a good idea for them to get familiar with Reels, the short-form content swap-in-solution from Instagram. Timing couldn't be more strategic for Instagram, as TikTok faces the looming boot from the US. From an influencer perspective, those who have been hesitant to spark a new adventure on TikTok might find success integrating this style of content into their already-established presence on Instagram, but will it catch on? Is Instagram the venue for TikTok-style content and culture? Only time will tell.

Häagen-Dazs Nearly Doubles Amazon Orders with Instagram, TikTok influencers (Mobile Marketer)
It might be the sweltering heat wave driving ice cream sales, but the beloved dessert manufacturer Häagen-Dazs claims that influencers are also responsible for their spike in Amazon orders. By collaborating with a variety of influencers for their 'Secret Sofa' series, the brand leaned into at-home entertainment (overriding seasonal norms because of COVID) to develop content that speaks directly to their consumers' behaviors.

 

Featured blog

Influencer content can live in many places beyond their own social media feeds, so it's important to leverage partnerships for all they’re worth. Influencers should not be surprised to see their content live on other channels. We've provided some tips to keep in mind when repurposing influencer content. Read more here.
 
 

Julius product spotlight

Keeping track of influencer insights is important to building relationships. Sure, Julius tags can help you understand what the influencer is interested in, cares about, and more–but adding your own information to an influencer's profile is a great way to stay organized for the future. By adding Notes to an influencer's profile, you can store information like mailing addresses, personal preferences, or even documents (like NDAs and W9s) that you'll want to access in the future. To learn more about how to add a Note to an influencer's profile, check out this Help Center article.
August 12, 2020
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