Dear Julius: Who Will You Add To The Platform?

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Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the influencer marketing industry. We love our customers, and we often get questions from them that are smart, interesting, and make us think. Because of this, we thought it would be a good idea to share our responses with the public to share knowledge. Have a burning question to ask? Email us and we’ll consider answering it on the blog.

Dear Julius,

Which influencers will you add to Julius? Are there any restrictions to who is added to the platform?

Sally Customer

Hi Sally,

We are constantly adding influencers to the platform and do our best to keep tabs on industry trends, and stay true to what our customers need most. Additionally, we’re gearing up for a huge migration from HYPR, which will add a much larger pool of influencers to choose from.

That being said, we will add almost any influencer to the platform regardless of follower size, vertical, or social media presence. We do this because marketers have different influencer criteria for their campaigns, and have different definitions for what being an influencer constitutes. Whatever our customers need, we aim to service their requests to make sure they have the information they need, when they need it. Just know, if the influencer doesn’t have at least 2,500 followers on at least Instagram or Twitter, we will add them, but we won't be able to pull audience data.
You should also know, for a premium, we will create profiles for non-influencers, in the sense they wouldn’t post sponsored content on behalf of a brand. To be specific, that includes: businesses/companies/brands, charities, media or entertainment properties, news publishers or magazines. If you're interested, let me know and I'll send you more details. 
The hard-no of who we will not add to the platform are incarcerated influencers, or deceased influencers (unless their estate is still accepting opportunities).

Have an influencer to add to the platform? Just submit a ticket in the Help Center and we’ll get them added to Julius as soon as possible.

Let me know if you need anything else!



August 17, 2020
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