Weekly Roundup: Week of 1/26/20

Featured Ebook

Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

Lively's brand has skyrocketed in recent years, largely because of influencer engagement. Through their influencer activity, Lively has disrupted the lingerie space. Their brand has strongly been built out of storytelling, not focused on the product. This has enabled them to heavily lean into partners that can build their brand on social. 
 
Compensation, storytelling alignment, and having an authentic presence on social are all important considerations for developing influencer strategies. This infographic provides some quick datasets to help you consider what influencers to work with, on what platforms, and how to engage them–check it out! 
Oreo isn't just a cookie–it's a cultural pillar with a distinguished legacy that has transcending the category. Coming off of an epic year with an amazing partnership with Game of Thrones, Oreo continues to push the brand forward, this time taking the essence of the Oreo brand into fashion. This denim jacket designed by European influencers is an example of how brands can leverage influencers to take on positioning challenges and enter new space authentically. 
 


Featured Podcast:

As advertising on social media evolves, so too do the agencies and marketers that create them. Nick Cooke, cofounder of The Goat Agency, believes “every brand marketing strategy should be social first.” On this episode, we talk to Nick about how the practice of influencer marketing at the agency level has evolved, what it means to be social first, and more. Tune in here.


Julius Product Spotlight:

Here’s the scenario: you have a list of influencers that you got from a client, or found them in an old Excel spreadsheet. The good news is that you’ve added them to a Julius List, but now what? How can you vet them to make sure they meet your criteria? Good news - Julius has two solutions for that. First, check out List Data to see how their audience aggregates as a cohort. Second, Filter by List to use Julius filtering and find who in the list meets your criteria. Give this a shot!  
January 31, 2020
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