Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
Featured Blog Post:
Capturing, quantifying, and reporting on influencer marketing campaigns can be a challenge for even the savviest of marketers – the table stakes statistics for social media marketing are often not enough, as impressions and engagement only tell part of the story. Marketers in the digital age look to earned media, and therefore earned media value, to fill in the gaps. Learn more.
Julius Product Spotlight:
Julius data is powerful to help vet influencers. However, our Compare View helps users take that vetting process to the next level by allowing you to see influencer data side-by-side. Now, you can easily make data-driven decisions to choose between influencer options. Plus, the Compare View is exportable, to boot! For more information about where and how to use the Compare View, watch the video in this Help Center article.