Weekly Roundup: Week of 1/19/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

As we all know, video is king.TV has long reigned as the supreme video distribution channel, but YouTube is becoming preferred amongst younger generations. As this platform continues to become more essential to brands and influencers, it will be important to understand how it is transforming culture at scale. Younger millennials and Gen Z continue to flock to YouTube, and is sure to continue growth well into the next decade. 
While many marketers think of influencers as a distribution channel -- a tactic to engage once strategies are in place -- Clorox is taking a more proactive approach. They're bringing in hundreds of YouTube influencers to consult and help step-up their content game. Especially as brands look to continually engage a younger consumer, this might become more common practice in the future.
Influencer marketing moves at the speed of culture. While platform features change and styles evolve, influencer marketing has the unique opportunity to gain engagement on the ground floor with consumers, for consumers, by consumers. WIth this in mind, check out this infographic that gives stats and concepts on how and where to engage influencers. 

Featured Blog Post:

Capturing, quantifying, and reporting on influencer marketing campaigns can be a challenge for even the savviest of marketers – the table stakes statistics for social media marketing are often not enough, as impressions and engagement only tell part of the story. Marketers in the digital age look to earned media, and therefore earned media value, to fill in the gaps. Learn more.

Julius Product Spotlight:

Julius data is powerful to help vet influencers. However, our Compare View helps users take that vetting process to the next level by allowing you to see influencer data side-by-side. Now, you can easily make data-driven decisions to choose between influencer options. Plus, the Compare View is exportable, to boot! For more information about where and how to use the Compare View, watch the video in this Help Center article.   

January 24, 2020
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