Weekly Roundup: Week of 1/12/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

From approach to tactic, from spend to analysis, Influencer Marketing is destined to become more complex but also more rewarding. As the practice continues to evolve, its important to look back at the road taken to gain insights and plan for the future. This infographic outlines many valuable habits marketers have picked up over the years and elegantly outlines must-know insights for the future. 
 
"Sally Beauty's nationwide campaign and rebrand is the latest step in the company's strategy to boost online sales and cater directly to consumers instead of salon professionals amid growing competition from online retailers like Amazon. Its mobile and digital efforts appear to be paying off, with e-commerce sales rising 27.4% in Q4 2019 from a year earlier, the company reported in November." 
 
Do you know what Vlogmas is? Neither did we. In this latest global report from Snapchat, the platform shares what Snappers were posting about towards the end of 2019. Given the platform's younger demographic distribution and competition with Instagram Stories, it's interesting to see what bubbles to the top as marketers continue to plan for the future. Sneak peak: entertainment, politics and, naturally, the holidays were some of the hot button items. 


Featured Blog Post:

In the growing and evolving world of Influencer Marketing, marketers must not forget that working with influencers is all about building a relationship with partners and not just looking at them as another media spend. Relationship building is the backbone of the practice–it’s how you get the best work out of influencers–and as brands seek to advance their campaigns with more partners on more complex, diverse, and emerging platforms, it’s going to be paramount not leave these best practices behind in the year ahead. Read more.


Julius Product Spotlight:

Cause marketing is all about quality storytelling, and aligning with influencers that strongly believe in the same things your brand does is paramount to success. That’s why we’ve built out our Cause filter with thousands of tags so you can find the influencers that are the right fit. Combine the Cause filter with others to find partners that fit all of your campaigns' requirements. Check out this Help Center article to find out more.   

January 17, 2020
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