Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
Instagram Officially Launches New Layout Mode for Stories (Social Media Today)
After testing on this new feature started in August, the new tool has now officially launched. Instagram is keen on making new creative tools available to the masses, as another new feature called 'Poses' made headlines in December. It will be interesting to see how creators around the world use these editors to diversify their storytelling capabilities and increase engagement, especially in a post-Like world.
The hashtag #AwesomeKiss made its way around TikTok, sparked by influencer Charli D'Amelio on behalf of the eos lip balm brand. TikTok has bloomed with a variety of new advertising opportunities, but influencer content and their ability to incite challenges have become a staple of the platform. The 'Eyes. Lips. Face.' campaign, ran by eos parent company Estee Lauder, saw 4 billion TikTok views from this campaign, which hopefully is a relief after committing 75% of its media budget to digital and influencer marketing.
Julius Product Spotlight:
Julius is best known for its ability to help our customers identify and vet influencers based on a variety of campaign criteria, but you can take it a step further! By puzzle piecing different context clues and data points, Julius users can suss out if an influencer has potentially purchased followers or engagements. To find out more, check out this Help Center article.