Weekly Roundup: Week of 6/14/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured headlines

As the world looks to analyze and improve diversity across industries, social media, and our society, influencer marketing, according to influencers, also has room to make changes that support communities of color. From payment to partnership opportunities, influencers have taken to social media to share the challenges they've faced and demand for equality. Especially in the influencer-saturated beauty industry, there are plenty of chances for brands to increase partnerships with minorities, and create creative executions that speak to a wider set of consumers. 
 
Although there are still reports of exposure spikes around the country, consumers and marketers are eager to 'return to normal' on a personal and professional level. As consumers break out of their shelter-in-place habits, so do their search habits. Search data is a fantastic cultural lens for marketers to get a gut check on what influences consumers, almost in real time. Check out this infographic to learn about industries, psychographics, and other trends that might help you connect with your consumer in the near future.
 
As the pandemic and protests continue to dominate the news, influencers are changing their practices to reflect the cultural climate–shifting from 'regularly scheduled programming' to supportive and informative content. Even as some of their audience pushed back, these influencers stuck to their beliefs to share messages that they truly believe in, especially during these turbulent times.

 

Featured blog

Many of you may have read that we have acquired a leading influencer marketing platform, HYPR. We sat down with our CEO, Jared Augustine, to go more in-depth about what the acquisition means for our customers, the state of the industry, and what the future holds for influencer marketing and Julius. Read more.
 
 

Julius product spotlight

Sending a captivating pitch to an influencer is an imperative step in order to execute quality engagement and a campaign at large. To help our customers expedite this, we provide contact information for the influencer or their representation. However, there are a few different types of representatives that may be listed. Read this Help Center article to learn the difference between representatives, and how to choose which one is right for you.
June 17, 2020
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