--- title: "Matters of Influence: Week of 4/11/21" description: All things influencer marketing you need to know this week, including TikTok's auto-generated captions to make content creation even easier. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Matters of Influence: Week of 4/11/21 [By Julius](https://blog.juliusworks.com/author/julius) ![Marketer getting his influencer marketing news.](https://blog.juliusworks.com/hs-fs/hubfs/weeklyroundup-header.jpg?width=1920&name=weeklyroundup-header.jpg "Marketer getting his influencer marketing news.") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* ## Julius product spotlight Influencers are multifaceted individuals with more than one interest, no matter their niche. They have many different interests, hobbies, and passions: some more unexpected than others. Sometimes, it’s important to make sure that their other interests don’t clash with your brand’s values. For example, imagine that your brand makes clothing marketed to mothers, so you might want to find influencers who are interested in fashion, but not marijuana—in Julius, you can filter for just that! After you add the Fashion interest tag, click “Add Filter,” select the Interest filter, find the Function Box, toggle over to “None,” and search for “marijuana.” Click “Save,” and you’ll see [this result](https://app.juliusworks.com/search?s=H4sIAAAAAAAAA5VQPQvCMBD9Lzdn0GpBCg4KVXAThGilwzVeSCDGkKbFWvrfzeAgQkWn93Hw3uN6qAm9UJCd%2B0gNiUCXKAB5OimOOyNm%2B6a4bh64NW1l7yuZF0okylXJfAklA6lNIA8ZaBuR6gAMakdCSy106OIBbRe9Fk1D9T%2FJKIJuCbLgGxpYD54cYcDKvLxfuu3N0mh5xTcdcjc98VTJfL04vOnPAWz0Od9ThnJ4AnjJDrljAQAA). Take a look at [this Help Center article](https://julius.zendesk.com/hc/en-us/articles/360039237513-Julius-Search-Influencer-Tags) to learn more about Influencer Tags, and how they can help you vet potential partners in a snap. | ## Creator snapshot Matt Armendariz ([@mattarmendariz](https://www.instagram.com/mattarmendariz/), 40.2K IG followers) takes food photography to the next level with creative shots that elevate everything from catalogs to cookbooks. He has had his stunning flat lays featured on the cover of *Better Homes & Gardens*, and has worked with celebrities and chefs like Chrissy Tiegen and Gaby Dalkin. His impressive catalog portfolio includes creative pages from Crate & Barrel, Target, and more, and his Instagram collaborations have featured culinary brands like KitchenAid and Beyond Meat. He currently lives in Los Angeles, where he teaches Zumba between photoshoots. | ![139957485_738929176732394_2396549456357624192_n](https://blog.juliusworks.com/hs-fs/hubfs/139957485_738929176732394_2396549456357624192_n.jpg?width=274&name=139957485_738929176732394_2396549456357624192_n.jpg)     *Source:@mattarmendariz* | | --- | --- | Featured headline [TikTok Adds New Auto-Captions Feature to Improve Accessibility](https://www.socialmediatoday.com/news/tiktok-adds-new-auto-captions-feature-to-improve-accessibility/597901/) Last November, we shared [this article](https://www.buzzfeednews.com/article/tanyachen/teen-influencer-says-social-media-needs-deaf-accessibilities) about [Scarlet Waters](https://www.tiktok.com/@scarlet_may.1?), a TikTok influencer known for her enlightening video, [“Deaf Ears in a Hearing World.”](https://www.tiktok.com/@scarlet_may.1/video/6891028591107263749?is_from_webapp=1&sender_device=pc&sender_web_id=6891655698029020677) The video follows her struggles as a Deaf teenager, and ends as she gets on TikTok only to scroll through endless videos without captions. Waters explains in the article that social media platforms could make simple changes to become more accessible, and specifically called out TikTok for their lack of auto-generated captions. Great news: TikTok has officially just debuted this exact feature across the platform! Now, all videos will automatically be captioned by default (with the option for users to edit or remove them, or [turn the feature off](https://www.adweek.com/media/tiktok-how-to-turn-off-captions/) entirely). This change is an exciting step forward for inclusion on social media platforms, and will make content creation even easier for the entire TikTok community in the process.   Boost your subscription Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. [Reach out](mailto:hlanger@juliusworks.com) [here](mailto:hlanger@juliusworks.com) for more details. April 14, 2021 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/matters-of-influence-week-of-4-4-21) ##### [Matters of Influence: Week of 4/4/21](https://blog.juliusworks.com/matters-of-influence-week-of-4-4-21) [Next Post](https://blog.juliusworks.com/matters-of-influence-week-of-4-18-21) ##### [Matters of Influence: Week of 4/18/21](https://blog.juliusworks.com/matters-of-influence-week-of-4-18-21) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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