Matters of Influence: Week of 4/11/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Influencers are multifaceted individuals with more than one interest, no matter their niche. They have many different interests, hobbies, and passions: some more unexpected than others. Sometimes, it’s important to make sure that their other interests don’t clash with your brand’s values. For example, imagine that your brand makes clothing marketed to mothers, so you might want to find influencers who are interested in fashion, but not marijuana—in Julius, you can filter for just that! After you add the Fashion interest tag, click “Add Filter,” select the Interest filter, find the Function Box, toggle over to “None,” and search for “marijuana.” Click “Save,” and you’ll see this result. Take a look at this Help Center article to learn more about Influencer Tags, and how they can help you vet potential partners in a snap.

Creator snapshot

Matt Armendariz (@mattarmendariz, 40.2K IG followers) takes food photography to the next level with creative shots that elevate everything from catalogs to cookbooks. He has had his stunning flat lays featured on the cover of Better Homes & Gardens, and has worked with celebrities and chefs like Chrissy Tiegen and Gaby Dalkin. His impressive catalog portfolio includes creative pages from Crate & Barrel, Target, and more, and his Instagram collaborations have featured culinary brands like KitchenAid and Beyond Meat. He currently lives in Los Angeles, where he teaches Zumba between photoshoots.



Featured headline

TikTok Adds New Auto-Captions Feature to Improve Accessibility

Last November, we shared this article about Scarlet Waters, a TikTok influencer known for her enlightening video, “Deaf Ears in a Hearing World.” The video follows her struggles as a Deaf teenager, and ends as she gets on TikTok only to scroll through endless videos without captions. Waters explains in the article that social media platforms could make simple changes to become more accessible, and specifically called out TikTok for their lack of auto-generated captions. Great news: TikTok has officially just debuted this exact feature across the platform! Now, all videos will automatically be captioned by default (with the option for users to edit or remove them, or turn the feature off entirely). This change is an exciting step forward for inclusion on social media platforms, and will make content creation even easier for the entire TikTok community in the process.


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April 14, 2021
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