Matters of Influence: Week of 7/11/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius content spotlight

The way in which brands and creators collaborate is evolving. During Social Media Week LA, industry experts came together to discuss this new era of creative collaboration and how partnerships have become a two-way street. This industry-wide shift away from one-off campaigns also relates to athletes, which have just been approved by the NCAA to profit off of their name, image, and likeness (NIL). Read more.

Creator snapshot

Adrianna Adarme (@acozykitchen, 475K followers) is an expert in all things cozy, from cinnamon rolls to corgis. A lover of comfort food, she’s a chef who specializes in desserts influenced by her Peruvian-Colombian heritage. She is a recipe developer and author, but not just of cookbooks. Her first book, titled The Year of Cozy, combines recipes with crafts, which inspired her to create A Cozy Coloring Book, matching recipes to coloring pages depicting the end result. She currently lives in Los Angeles with her corgi Amelia (@ameliathecorgi, 2.8K IG followers), and has worked with cooking brands like Whole Foods, Ralph’s, and Krusteaz.

IFI-7.13.21

Source:@acozykitchen

Featured headlines

1) The NCAA's NIL Policy Updates Create New Opportunities for Local Brands (Adweek)

2) TikTok Bans Influencers From Promoting Cryptocurrencies (Yahoo!)

3) It's Time to Redefine the Influencer (Entrepreneur)

4) These Beauty Brands Are Nailing Influencer Marketing in 2021 (Adweek)

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