--- title: "Matters of Influence: Week of 7/18/21" description: Along with advertising for the Olympic Games; find out what Cameo, Facebook, and TikTok are doing to build better relationships with creator partners. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Matters of Influence: Week of 7/18/21 [By Julius](https://blog.juliusworks.com/author/julius) ![Marketer getting his influencer marketing news.](https://blog.juliusworks.com/hs-fs/hubfs/weeklyroundup-header.jpg?width=1920&name=weeklyroundup-header.jpg "Marketer getting his influencer marketing news.") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* ## Julius product spotlight Influencers are multifaceted individuals with more than one interest, no matter their niche. They have many different interests, hobbies, and passions: some more unexpected than others. Sometimes, it’s important to make sure that their other interests don’t clash with your brand’s values. For example, imagine that your brand makes clothing marketed to mothers, so you might want to find influencers who are interested in fashion, but not marijuana—in Julius, you can filter for just that! After you add the Fashion interest tag, click “Add Filter,” select the Interest filter, find the Function Box, toggle over to “None,” and search for “marijuana.” Click “Save,” and you’ll see [this result.](https://app.juliusworks.com/search?s=H4sIAAAAAAAAA5VQPQvCMBD9Lzdn0GpBCg4KVXAThGilwzVeSCDGkKbFWvrfzeAgQkWn93Hw3uN6qAm9UJCd%2B0gNiUCXKAB5OimOOyNm%2B6a4bh64NW1l7yuZF0okylXJfAklA6lNIA8ZaBuR6gAMakdCSy106OIBbRe9Fk1D9T%2FJKIJuCbLgGxpYD54cYcDKvLxfuu3N0mh5xTcdcjc98VTJfL04vOnPAWz0Od9ThnJ4AnjJDrljAQAA)Take a look at [this Help Center article](https://julius.zendesk.com/hc/en-us/articles/360039237513-Julius-Search-Influencer-Tags) to learn more about Influencer Tags, and how they can help you vet potential partners in a snap. | ## Creator snapshot Jessie Diaz-Herrera ([@curveswithmoves](https://www.instagram.com/curveswithmoves/), 20.8K IG followers) began dancing at five years old, but unfortunately, her career was interrupted by a teacher who told her at just 12 years old that she was “too fat to dance.” After surviving an eating disorder, Diaz-Herrera has reclaimed her journey, and shares her story to inspire both her followers and pupils at her dance studio in New York. She combines hip-hop choreography and fitness to create a fun, empowering, body-positive environment that welcomes women of all sizes and ethnicities. She starred in a Lane Bryant activewear advertisement, and has worked with fitness brands like Muscle Milk and Athleta. | ![Screen Shot 2021-07-20 at 1.42.21 PM](https://blog.juliusworks.com/hs-fs/hubfs/Screen%20Shot%202021-07-20%20at%201.42.21%20PM.png?width=235&name=Screen%20Shot%202021-07-20%20at%201.42.21%20PM.png)     *Source: @curveswithmoves* | | --- | --- | Featured headlines 1) [Everything You Need to Know About Olympics Advertising](https://adage.com/article/special-report-olympics/faq-everything-you-need-know-advertising-marketing-sponsorship-athlete-pay-nbc-olympics-2020-2021/2351056) (AdAge) 2) [How Cameo Is Bringing Star-Power to Brands](https://adage.com/article/digital-marketing-ad-tech-news/how-cameo-taking-facebook-and-tiktok-race-connect-brands-stars/2350981) (AdAge) 3) [Facebook Shares New Insights Into Its Internal and External Diversity and Inclusion Efforts](https://www.socialmediatoday.com/news/facebook-shares-new-insights-into-its-internal-and-external-diversity-and-i/603443/) (Social Media Today) 4) [Facebook Provides New Overview of its Efforts to Combat Racist Abuse Online in the Wake of Euro 2020](https://www.socialmediatoday.com/news/facebook-provides-new-overview-of-its-efforts-to-combat-racist-abuse-online/603424/) (Social Media Today) 5) [TikTok Expands 'Branded Content Toggle' to Add More Transparency to Brand/Creator Partnerships](https://www.socialmediatoday.com/news/tiktok-expands-branded-content-toggle-to-add-more-transparency-to-brandc/603435/) (Social Media Today) 6) [The Inside Story on How a Viral TikTok Video Inspired a Sally Beauty Campaign](https://www.prweek.com/article/1722250/inside-story-viral-tiktok-video-inspired-sally-beauty-campaign) (PRWeek)   Boost your subscription Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. [Reach out](mailto:hlanger@juliusworks.com) [here](mailto:hlanger@juliusworks.com) for more details. July 21, 2021 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/matters-of-influence-week-of-7-11-21) ##### [Matters of Influence: Week of 7/11/21](https://blog.juliusworks.com/matters-of-influence-week-of-7-11-21) [Next Post](https://blog.juliusworks.com/matters-of-influence-week-of-7-25-21) ##### [Matters of Influence: Week of 7/25/21](https://blog.juliusworks.com/matters-of-influence-week-of-7-25-21) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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