Matters of Influence: Week of 7/25/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Tracking campaign notes and documents by hand is an easy way to lose time, but more importantly, insights and innovation. Storing ideas, best practices, and assets all in one place is a great way to stay organized and save time, but also improve your marketing campaigns in the future. You can drop anything from notes to documents directly into your Julius Campaigns, so that both you and your teammates can efficiently communicate and collaborate. To learn more about how Julius can help you go paperless and ditch the sticky notes, see this Help Center article.

Creator snapshot

Judy Kim (@judy.kim, 87.8K IG followers) is a food content creator from start to finish—in other words, she’s a recipe developer and food photographer. She developed her remarkable sense of style during her early career in fashion design at Ralph Lauren, which led her to work as a colorist at Elie Tahari, and eventually, a product developer at Burberry. Luxury fashion greatly influenced her classic-yet-creative style of photography, which she combined with her love of food to create an outstanding portfolio. She has been featured as a guest on Martha Bakes, and has had numerous recipes featured in Delish and the New York Times. She is based in New York, and has worked with brands such as KitchenAid and Grey Goose.

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Source: @judy.kim

Featured headlines

1) How TikTok is Changing the Music Industry (Business Insider)

2) TikTok Dives Deep Into Its 'Defining Spheres of Influence,' Sound and Culture (Adweek)

3) Not your Boomer’s Influencer: the Rapidly Evolving World of Influencer Marketing (The Drum)

4) The Value of Influencers in Public Health Campaigns (Talking Influence)

Julius hot take: Today's headlines bring us back to some important Julius reads. Check out some novel uses of TikTok and influencer activations during the pandemic.

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