--- title: "Matters of Influence: Week of 7/25/21" description: Get influencer marketing news including TikTok's major impact in both music discovery and public health campaigns and showing no signs of slowing down. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Matters of Influence: Week of 7/25/21 [By Julius](https://blog.juliusworks.com/author/julius) ![Marketer getting his influencer marketing news.](https://blog.juliusworks.com/hs-fs/hubfs/weeklyroundup-header.jpg?width=1920&name=weeklyroundup-header.jpg "Marketer getting his influencer marketing news.") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* Julius product spotlight Tracking campaign notes and documents by hand is an easy way to lose time, but more importantly, insights and innovation. Storing ideas, best practices, and assets all in one place is a great way to stay organized and save time, but also improve your marketing campaigns in the future. You can drop anything from notes to documents directly into your Julius Campaigns, so that both you and your teammates can efficiently communicate and collaborate. To learn more about how Julius can help you go paperless and ditch the sticky notes, see [this Help Center article.](https://julius.zendesk.com/hc/en-us/articles/115009374868-Managing-Documents-Notes) | ## Creator snapshot Judy Kim ([@judy.kim](https://www.instagram.com/judy.kim/), 87.8K IG followers) is a food content creator from start to finish—in other words, she’s a recipe developer and food photographer. She developed her remarkable sense of style during her early career in fashion design at Ralph Lauren, which led her to work as a colorist at Elie Tahari, and eventually, a product developer at Burberry. Luxury fashion greatly influenced her classic-yet-creative style of photography, which she combined with her love of food to create an outstanding portfolio. She has been featured as a guest on *Martha Bakes*, and has had numerous recipes featured in *Delish* and the *New York Times*. She is based in New York, and has worked with brands such as KitchenAid and Grey Goose. | ![Screen Shot 2021-07-26 at 3.25.51 PM](https://blog.juliusworks.com/hs-fs/hubfs/Screen%20Shot%202021-07-26%20at%203.25.51%20PM.png?width=235&name=Screen%20Shot%202021-07-26%20at%203.25.51%20PM.png)     *Source: @judy.kim* | | --- | --- | Featured headlines 1) [How TikTok is Changing the Music Industry](https://www.businessinsider.com/how-tiktok-is-changing-the-music-industry-marketing-discovery-2021-7) (Business Insider) 2) [TikTok Dives Deep Into Its 'Defining Spheres of Influence,' Sound and Culture](https://www.adweek.com/media/tiktok-dives-deep-into-its-defining-spheres-of-influence-sound-and-culture/) (Adweek) 3) [Not your Boomer’s Influencer: the Rapidly Evolving World of Influencer Marketing](https://www.thedrum.com/profile/publicis-health/news/Not-your-Boomers-Influencer-the-Rapidly-Evolving-World-of-Influencer-Marketing) (The Drum) 4) [The Value of Influencers in Public Health Campaigns](https://talkinginfluence.com/2021/07/26/the-value-of-influencers-in-public-health-campaigns/) (Talking Influence) Julius hot take: Today's headlines bring us back to some important Julius reads. Check out some [novel uses of TikTok](https://blog.juliusworks.com/2021-is-the-year-for-tiktok) and [influencer activations during the pandemic](https://blog.juliusworks.com/covid19-activating-influencers-for-cause-marketing). Boost your subscription Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. [Reach out](mailto:hlanger@juliusworks.com) [here](mailto:hlanger@juliusworks.com) for more details. July 28, 2021 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/matters-of-influence-week-of-7-18-21) ##### [Matters of Influence: Week of 7/18/21](https://blog.juliusworks.com/matters-of-influence-week-of-7-18-21) [Next Post](https://blog.juliusworks.com/matters-of-influence-week-of-8-1-21) ##### [Matters of Influence: Week of 8/1/21](https://blog.juliusworks.com/matters-of-influence-week-of-8-1-21) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. All rights reserved. [![A Triller Company - Footer Lockup - White](https://blog.juliusworks.com/hs-fs/hubfs/A%20Triller%20Company%20-%20Footer%20Lockup%20-%20White.png?width=242&height=30&name=A%20Triller%20Company%20-%20Footer%20Lockup%20-%20White.png)](https://trillerinc.com/) [Privacy Policy](https://www.juliusworks.com/privacy-policy) | [Terms of Service](https://www.juliusworks.com/terms-of-service/) | [Influencer Opt Out](https://hub.juliusworks.com/influencer-opt-out)