Matters of Influence: Week of 8/1/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

As with our #InfluencersForInclusion series on Instagram (@Julius_Works), Julius is always looking to progress the influencer marketing industry in the right direction–to be more inclusive, empathetic, and impactful. This is why we are proud to announce a new Gender tag, 'Non-Binary', to represent a wide community of creators that do not self-identify as male or female. We will continue to expand this coverage, and always seek to be more inclusive wherever we can. For more information on the Gender filter, see this Help Center article.

Creator snapshot

While parenting influencers are often referred to as “mommy bloggers,” Nick Nelson (@thedadview, 60.9K IG followers) subverts the stereotype as an Instagram creator and father. He shows the “dad view” of his journey with his wife Jean (@jeanwang, 624K IG followers) parenting their child, Nori (@norihasastory, @15.1K IG followers). He collaborated with infant clothing brand Cheerily on a line of baby clothes inspired by Asian cuisine, donating a portion of the proceeds to the Asian American Journalist Association. He is a writer in his spare time, and lives with his family in Boston, Massachusetts.

nick nelson_ifi

Source: @thedadview

Featured headlines

1) These Beauty Brands Are Nailing Influencer Marketing in 2021 (Adweek)

2) eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021 (Adweek)

3) Instagram to Expand Reels to 60 seconds, Providing More Capacity for Creativity (Social Media Today)

Boost your subscription

Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. Reach out here for more details.