Matters of Influence: Week of 8/8/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Keeping track of influencer-specific insights is important to building relationships. Sure, Julius tags can help you understand what the influencer is interested in, cares about, and more—but adding your own information and context to an influencer's profile is a great way to stay organized for the future. By adding Notes to an influencer's profile, you can store details like mailing addresses, personal preferences, or even documents (like NDAs and W9s) that you'll want to access in the future. To learn more about how to add a Note to an influencer's profile, check out this Help Center article.

Creator snapshot

When Toral Shah (@theurbankitchen, 20.9K followers) was diagnosed with breast cancer at age 29, she decided to pursue a career in nutrition to research the link between cancer and dietary habits. Now, with a BSc in Cell Biology and an MSc in Nutritional Medicine, she uses her knowledge to spread awareness and help others discover wellness through nutrition. In addition to The Urban Kitchen, she also manages What The Health, an organization dedicated to promoting diversity in the field of wellness. She is an ambassador for the World Cancer Research Fund, and is based in Cornwall, UK. She has worked with food and wellness brands that share her love of nutrition, such as Food52 and The Kitchn.

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Source: @theurbankitchen

Featured headlines

1) Social Media Marketing Through the Lens of Gen Z (PR Week)

2) Pro Tips: TikTok Shares Advice on how Brands can Establish a Presence on the Platform, and Generate Results (Social Media Today)

3) Brand Collaborations aren't Finished yet: The Importance of Picking the Right Influencer (The Drum)

4) The 3-Step Guide for Companies Wanting to Execute a Successful Influencer Marketing Campaign, From an Influencer's Perspective (Entrepreneur)

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