--- title: "Matters of Influence: Week of 10/11/20" description: The influencer marketing news you need to know this week, including news on the viral Ocean Spray TikTok, and how to get the most out of Instagram stories. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Matters of Influence: Week of 10/11/20 [By Julius](https://blog.juliusworks.com/author/julius) ![Marketer getting his influencer marketing news.](https://blog.juliusworks.com/hs-fs/hubfs/weeklyroundup-header.jpg?width=1920&name=weeklyroundup-header.jpg "Marketer getting his influencer marketing news.") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* ## Featured headlines ['Stay tuned': Ocean Spray Hints There's More to Come Following Viral TikTok](https://www.thedrum.com/news/2020/10/08/stay-tuned-ocean-spray-hints-theres-more-come-following-viral-tiktok) (The Drum) By now, everyone (influencers and marketers alike) has heard about the massively viral [Ocean Spray TikTok](https://youtu.be/OtzVKUCZE5w). The no-frills, casual lip-syncing-while-skateboarding video has [propelled Nathan Apodaca from average user to star influencer](https://adage.com/article/digital/tiktok-spins-ocean-spray-fleetwood-mac-viral-video-commercial/2286871). The video has everything that fans love about TikTok: [spontaneity, sincerity, and good vibes](https://digiday.com/marketing/stop-asking-for-a-viral-anything-why-ocean-sprays-successful-meme-cant-be-replicated/). Those elements coupled with the seamless integration of Ocean Spray’s product resulted in a dream collaboration. [Brands looking to practice authenticity on social media](https://talkinginfluence.com/2020/09/29/how-brands-embrace-fun-tiktok/), take notes: [average fans are doing it every day](https://www.theverge.com/21509161/tiktok-skateboarding-women-queer-culture-viral-community), and your next partner could be one of them. [Power of Influencers May Be Growing amid Pandemic](https://streetfightmag.com/2020/10/05/power-of-influencers-may-be-growing-amid-pandemic/#.X3yKJujYrAs) (Street Fight) It’s a creator’s world. With influencers continuing to rise in popularity since the beginning of the pandemic, it should come as no surprise that [73% of marketers have increased their budgets for influencer marketing](https://www.thedrum.com/news/2020/10/01/three-quarters-brands-have-upped-influencer-spend-despite-pandemic). With more customers shopping from the comfort of their own couch than ever, 21% have purchased a product recommended by an influencer for the very first time. Influencers, ready your cameras–as [Black Friday](https://talkinginfluence.com/2020/09/22/planning-your-activations-and-brand-strategy-for-black-friday/) rapidly approaches, and consumers plan their holiday gifts, they’ll be looking for inspiration from none other than their favorite creators. [\[INFOGRAPHIC\] Study Shows How to Use Instagram Stories and Story Ads to Drive Results](https://www.socialmediatoday.com/news/study-shows-how-to-use-instagram-stories-and-story-ads-to-drive-results-in/586534/) (Social Media Today) Does your Instagram strategy include daily stories? If not, then you might be underutilizing the platform. According to [a recent study by Social Insider](https://www.socialinsider.io/blog/instagram-stories-research-2020/), the optimal rate for Instagram stories is five per day. If you can keep a viewer’s attention hooked through at least the fourth story, they’ll probably stick around to see the whole thing. One way to keep things interesting is to post more video stories: they consistently outperform images in tap-through, click-through, and engagement rates. And don’t sweat about planning ahead of time–[connecting with customers candidly and authentically](https://performancein.com/news/2020/08/06/brands-influencer-marketing-and-covid-19-is-authenticity-more-vital-than-ever/) is one of the best ways to share your story right now. ## Featured blog Sometimes, the perfect partnership can be found internally. Brands looking to partner with influencers often overlook the untapped resource that is their own employees. From Macy’s to Peloton, brands have found strong success in elevating employees to influencers, and have even started creating internal social media training programs. With the experience and expertise to confidently represent your brand, employees already have the makings for excellent ambassadors. [Read more](https://blog.juliusworks.com/from-employees-to-advocates) to find out how to utilize your team’s skills and strengthen your influencer marketing strategy from within.   ## Julius product spotlight Julius data is powerful to help vet influencers. However, our Compare View helps take that vetting process to a new level by allowing you to see influencer data side-by-side to choose the best fit for your campaign. Plus, the Compare View is exportable, to boot! For more information about where and how to use the Compare View, [watch the video in this Help Center article](https://julius.zendesk.com/hc/en-us/articles/360040987713-How-To-Compare-Influencers-Against-Each-Other). October 14, 2020 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/from-employees-to-advocates) ##### [From Employees to Advocates](https://blog.juliusworks.com/from-employees-to-advocates) [Next Post](https://blog.juliusworks.com/a-natural-fit-wildlife-influencer) ##### [A Natural Fit: A Wildlife Influencer and PBS’s American Spring LIVE](https://blog.juliusworks.com/a-natural-fit-wildlife-influencer) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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