Matters of Influence: Week of 5/16/21

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius spotlight

Last week, our own VP of Customer Success Henry Langer was featured as a guest on Jason Falls’ Winfluence podcast! Throughout the conversation, Henry shares the knowledge he’s gained from his professional experience working with brands to create exceptional influencer campaigns and offers his insights on topics like follower authenticity. More specifically, he suggests what steps a brand can take to ensure that their influencer partner’s audience is as genuine as their content. Listen in to learn his take on this and other topics like cause marketing, finding the perfect influencer partner, and more. 

Creator snapshot

Lucrecer Braxton (@soulsistaplants, 24.8K IG followers) is a passionate plant lover with a mission: to save the lives of sad house plants everywhere. Her blog is filled with plant profiles detailing care and advice for certain varieties of houseplants, and on her Instagram, she invites fellow residents of Cincinnati, OH to join her and others for public plant swaps. She hosts an Instagram live show weekly called Hella Plants, in which she joins her audience for organic conversations on plant care and more. She has been featured in Cincy Chic magazine, as well as the Black in the Garden and Thorn in My Side podcasts, and has worked with indoor gardening brands such as Wally Gro and AtmoFix.


    Source: @soulsistaplants

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Pinterest Tests Coming Live-Streaming Functionality with New Creator Event (Social Media Today)

Pinterest knows how to make a splash for their new features: with fun and informative creator events for the community. When they officially debuted Story Pins, the platform hosted their first-ever Creators Festival to demonstrate their favorite examples from influencers with tips for creating excellent content. This upcoming three-day virtual (set for May 24-26) will invite the whole community to Pinterest Live, a feature native within the platform, where they will be able to watch live creative talks from guests such as Jonathan Van Ness, Rebecca Minkoff, and more. Plus, Pinterest will also host a Creators Connect event on May 27, in which they will discuss content strategy and share tips for marketers. Be sure to RSVP to the event here in order to secure your spot today.


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May 19, 2021
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