---
title: "Matters of Influence: Week of 5/16/21"
description: All things influencer marketing you need to know this week, including Pinterest's newest feature and the exciting event they'll be debuting it with.
image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg
---
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# Matters of Influence: Week of 5/16/21
[By Julius](https://blog.juliusworks.com/author/julius)
Featured Ebook
# Content Marketing with IGC
Richer Content, Expanded Reach, Cost-Effective
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[EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing)
## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing)
[Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing)
[BLOG](https://blog.juliusworks.com/what-is-earned-media-value)
## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value)
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[PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research)
## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research)
[Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research)
[CASE STUDY](https://hub.juliusworks.com/case-study-huge)
## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge)
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- [Roundup](https://blog.juliusworks.com/topic/roundup)
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- [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform)
*Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.*
## Julius spotlight
Last week, our own VP of Customer Success Henry Langer was featured as a guest on Jason Falls’ [Winfluence](https://jasonfalls.com/solving-problems-influencer-marketing/)podcast! Throughout the conversation, Henry shares the knowledge he’s gained from his professional experience working with brands to create exceptional influencer campaigns and offers his insights on topics like follower authenticity. More specifically, he suggests what steps a brand can take to ensure that their influencer partner’s audience is as genuine as their content. Listen in to learn his take on this and other topics like cause marketing, finding the perfect influencer partner, and more.
| ## Creator snapshot Lucrecer Braxton ([@soulsistaplants](https://www.instagram.com/soulsistaplants/), 24.8K IG followers) is a passionate plant lover with a mission: to save the lives of sad house plants everywhere. Her blog is filled with plant profiles detailing care and advice for certain varieties of houseplants, and on her Instagram, she invites fellow residents of Cincinnati, OH to join her and others for public plant swaps. She hosts an Instagram live show weekly called *Hella Plants*, in which she joins her audience for organic conversations on plant care and more. She has been featured in *Cincy Chic* magazine, as well as the *Black in the Garden* and *Thorn in My Side* podcasts, and has worked with indoor gardening brands such as Wally Gro and AtmoFix. |  *Source: @soulsistaplants* |
| --- | --- |
Featured headline
[Pinterest Tests Coming Live-Streaming Functionality with New Creator Event](https://www.socialmediatoday.com/news/pinterest-tests-coming-live-streaming-functionality-with-new-creator-event/600185/) (Social Media Today)
Pinterest knows how to make a splash for their new features: with fun and informative creator events for the community. When they officially debuted Story Pins, the platform hosted their first-ever [Creators Festival](https://blog.juliusworks.com/4-tips-for-stand-out-story-pins) to demonstrate their favorite examples from influencers with tips for creating excellent content. This upcoming three-day virtual (set for May 24-26) will invite the whole community to Pinterest Live, a feature native within the platform, where they will be able to watch live creative talks from guests such as Jonathan Van Ness, Rebecca Minkoff, and more. Plus, Pinterest will also host a Creators Connect event on May 27, in which they will discuss content strategy and share tips for marketers. Be sure to [RSVP to the event here](https://pinterestcreatorsconnect.splashthat.com/) in order to secure your spot today.
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Interested in influencer marketing newsletters personalized for your company? Our team can help you optimize your influencer programs and showcase wins by providing insights on work conducted across your organization. [Reach out](mailto:hlanger@juliusworks.com) [here](mailto:hlanger@juliusworks.com) for more details.
May 19, 2021
[See More Julius Content](https://blog.juliusworks.com/)
[Roundup](https://blog.juliusworks.com/topic/roundup)
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Featured
[Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive)
[Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019)
[Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers)
[Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing)
[How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry)
Popular Tags
[Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature)
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---
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[Previous Post](https://blog.juliusworks.com/matters-of-influence-week-of-5-9-21)
##### [Matters of Influence: Week of 5/9/21](https://blog.juliusworks.com/matters-of-influence-week-of-5-9-21)
[Next Post](https://blog.juliusworks.com/matters-of-influence-week-of-5-23-21)
##### [Matters of Influence: Week of 5/23/21](https://blog.juliusworks.com/matters-of-influence-week-of-5-23-21)
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