Matters of Influence: Week of 5/23/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Mental Health Awareness Month is a great opportunity to work with influencers who have compelling, relatable, personal stories to share with your target audience. Many influencers are passionate about reducing stigma against mental illness, and sharing information to educate others about their struggles. Use our Ailment Tags to discover creators who openly and honestly share their experiences with challenges such as Depression, Anxiety, Addiction, and more. You can search broadly for Mental Health or refine your search to specific ailments, such as Postpartum Depression or Social Anxiety, to find the right story that will click with your audience. Check out this Help Center article to find the influencer who can help you make a difference—this month and beyond.

Creator snapshot

Karina Marriot (@styleidealist, 52.8K IG followers) isn’t just a style idealist: she is an emotional idealist who strongly believes in empowerment, body positivity, self-care and mental health and wellness. On her blog of the same name, she openly and honestly discusses her difficult past in toxic work environments, which she has since left in order to pursue her career in style. She has been featured in Marie Claire, Elle UK, Glamour Magazine, and many more publications. She currently lives in Bristol, England, and has partnered with self-care-centered brands like Birchbox, Sunday Riley, and No. 7.

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Source: @styleidealist

Featured headlines: Mental Health Awareness Month roundup

Recognizing Mental Health Awareness Month is not just about spreading information to educate others and end the stigma—it’s also about sharing resources that can help people who are struggling with anything from stress to depression. That’s why this week, we’re sharing articles and podcasts about the importance of wellness in influencer marketing, as well as a few resources that can help marketers put positivity into practice throughout their work. Read more and share to spread awareness and help others learn more about mental wellness.

The Power Of People with Dr. Ayelet Boussi and Lina Renzina (Julius)
Health and Wellness Influencers feat. Danielle Reardon (Julius)
The Important Influence of Positive Psychology in a Pandemic (Julius)
10 Ways for Social Marketers to Avoid Social Media Burnout (Hootsuite)
Brands Rally to Support Marketers Struggling with Mental Health (Marketing Week)
Streamers Aren’t Therapists. But Some Therapists Are Streamers (Polygon)

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