Matters of Influence: Week of 5/2/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Influencer Lists aren’t just for staying organized: they’re a simple solution for keeping your whole team on the same page. Send colleagues or clients a Sharable Link to get influencer data to them quickly and easily. All you need to do is manage the settings, create the link, and then paste it to share via message or email. The best part about Shareable Lists is that they update in real time, so as you add or remove influencers, or influencer profile data changes, you won’t have to do any extra work: the link recipients are updated automatically. For more information about how to share List data, see this Help Center article.

Creator snapshot

Bright, bold, and colorful may be an understatement to describe the style of DIY extraordinaire Amber Kemp-Gerstel (@damasklove, 85.2K IG followers). She began her career as a child psychologist with a PhD from Vanderbilt University, and in 2015 took the leap to pursue her true passion of arts and crafts DIY blogging. The risk paid off: she is now the owner of YayDay Paper and the host of Disney Family Sundays, and has appeared as a contestant on NBC’s Making It. She is based in Miami, Florida, and has partnered with a wide variety of different brands both within and outside the crafting vertical, including Caboodles, Home Depot, Clorox, Dove Chocolates, Barefoot Wines, Toyota, Publix, and Crate and Barrel. Learn more about Amber Kemp-Gerstel here.

ifinl15

Source:@damasklove

Featured headline

LinkedIn Provides Tips on Effective Brand Use of LinkedIn Stories (Social Media Today)

There are so many reasons why LinkedIn Stories make such a great tool for influencer marketing. The platform added the feature last year, and since then influencers have shown how the casual format makes LinkedIn a more friendly and engaging experience. The team behind LinkedIn Stories shares a few useful tips for making effective content with the feature, and how to use it to reach your audience in new ways. Stories are a great way to show the people behind the brand, and add a personal touch to your content. Alternatively, stories can also be informative and educational, sharing data in a quick, easily digestible format. These are just a few examples, so read more to find out what strategies are best for your brand.

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