Matters of Influence: Week of 4/25/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Julius product spotlight

Whether you’re marketing a craft beer, a sustainable wine, or trendy spirit, you’re going to want to ensure that your messages are delivered to an adult, LDA-compliant audience. Start your influencer search using Interest Tags like mixology, hard seltzer, or even beverage reviewing (among countless others) to surface potential partners. However, the most important criteria is to determine if 71.6% of their followers are of legal drinking age to align with regulations. That’s why we built a 21+ Audience Data filter: so you can identify influencers who might be compliant, making your hunt for appropriate influencers that much faster. Take a look at this Help Center article to learn more about filtering by Audience Data.

Creator snapshot

Maintaining a fit lifestyle is hard work, but Deja Riley (@dejariley, 81.3K IG followers) makes it look like all fun. She spent ten years as a professional dancer for international pop stars like Beyoncé, Britney Spears, and Lady Gaga before becoming a full-time fitness instructor. She currently hosts Dance FitSugar by PopSugar, and teaches “Dance Out Of The Box” classes which combine shadow boxing with dance techniques. She has partnered with fitness clothing brands like Lululemon, and actively posts new dance workout routines on Youtube.

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Source:@dejariley

Featured headline

Influencer vs Creator: What’s the Difference? (Talking Influence)

Sometimes, it seems like marketers have their own dictionary—from acronyms to hyphenated words, each have their own distinct meaning. It can be tempting to use synonyms to avoid repetition, but some commonly conflated terms have important differences. According to Mary Keane-Dawson, the words “influencer” and “creator” are often used interchangeably, but the difference lies in the verbiage itself. While the first term refers to a traditional influencer, a “content creator” is an influencer with a particular skill or craft (such as art, cooking, filmography, etc.) who often puts extra time into delivering high-quality original creative content. Many brands are increasingly seeking out opportunities to work with these creators (often micro-influencers) to add an artistic touch to their influencer campaigns and connect with their audience’s creative side.

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