Matters of Influence: Week of 11/22/20

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

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Instagram Adds New Branded Content Options, Including Branded Content Tags in Reels (Social Media Today)

Last week, it seemed as if the Reels–TikTok rivalry had settled. However, the latest news from Instagram shows that Reels is giving TikTok a run for its money—or, at least, its sponsored content. Instagram has provided branded content tags to Reels, and added a new feature for creating original ad content, and expanded the uses for product tags, greatly expanding the platform’s possibilities for influencer campaigns. With a new toolbox of features opening the doorway for creator-made ads and sponsored Reels, influencers and brands have more opportunities than ever to collaborate on Instagram.

Celebrities, Athletes And Influencers To Use Their Instagram Accounts To Amplify The Visibility Of Nonprofits In '#ShareTheMicNow-Nonprofit Edition' Campaign (PR Web)

After the first #ShareTheMicNow campaign on Instagram succeeded in amplifying Black voices with celebrity account takeovers, the hashtag has returned for National Nonprofit Awareness Month. The campaign organizers paired 10 nonprofits with celebrities together to “connect nonprofits with those who need their support,” and raise awareness for their causes. As more and more influencers are joining in on cause marketing to help support their favorite nonprofit organizations, and everyone is preparing for Giving Tuesday, this campaign is right on time.


LinkedIn Shares Listing of its Most Influential Users in 2020 (Social Media Today)

As the role of Linkedin influencers becomes increasingly more important in the social media landscape, the platform’s look at the top 10 most influential voices is a useful glimpse into the qualities that make an exceptional leader stand out on social media. Linkedin used three criteria to rank the platform’s top influencers: engagement, post frequency, and follower growth. Further, the Linkedin team assessed the value, voice, and purpose of their content, ensuring that they were insightful, conversational, and most importantly, helpful. If you’re working on growing your presence on Linkedin, check out our guide to the platform’s latest addition, Stories, to learn how to engage your audience like the leaders do.


[INFOGRAPHICS] 10 Instagram Trends You Need to Know in 2021 / 10 Facebook Trends You Need to Know in 2021 (Social Media Today)

If you’re the kind of person who had all their holiday shopping done in October, then you’re also the kind of marketer who’s already preparing their social media strategy for 2021. If you’re not either of those people, there’s no reason to stress—Social Media Today has compiled everything you need to know going into the new year for Instagram and Facebook (and even graphic design!). With insights from the past and fact-based predictions for the future, these guides will help you stay ahead of the game for all your social media strategies.


Featured blog

The newest feature from Pinterest is more than your average Story post. At their first-ever Creators Festival, Pinterest demonstrated every reason why the Story Pin is a perfect tool for influencer marketing. A Story Pin is a blank canvas for composing everything from DIY tutorials to skincare routines, but since these stories don’t disappear, taking the extra time to make them shine will always be worth the effort. Read more to see four tips for making outstanding Story Pins, and find out what makes the format such a unique creative medium for influencer marketing.

Julius product spotlight

Julius customers can now filter through many more influencers in just a few clicks! With a few simple updates in the platform to optimize search, the ability to scale influencer identification is easier than ever. With millions of influencers at your fingertips, Julius customers now have an unparalleled experience that combines human-intelligence and technology. Visit this Help Center article for more information.
November 25, 2020
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