Weekly Roundup: Week of 12/08/2019

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Platform News:

TikTok Top 100: A Look Back at the Best of 2019 (TikTok)

With TikTok consistently raising marketers' eyebrows in 2019, we're excited to learn what's resonating on this blooming platform as brands continue exploring paths forward with influencers firmly fueling TikTok's vibrant community and culture.

Pinterest 100: Trends to Watch in 2020 (Adweek)

Pinterest has, and continues, to provide amazing tech & insights to inspire and help brands get ahead of the curve. Pinterest's ability to connect at the ground floor of the consumer journey is unmatched, and we're excited to continue our partnership with them in 2020. 

Facebook Speculates Removing 'Likes' Will Increase Post Volume (CNBC)

Everybody is peeping into their crystal ball and making predictions about what will happen as the removal of the 'Like' on Instagram settles into normalcy. According to Facebook, "The theory goes that by hiding like counts, users may feel less self-conscious when they post photos or videos that don’t receive many likes. This in turn may serve as a catalyst for getting users to post more often." What you think? Read our blog post here to get the Julius POV.

Facebook Quietly Launches Meme App (Business Insider)

Meme culture is thriving, just seemingly not as robustly on Facebook as other platforms. This experimental app allows users to generate memes that can be easily edited and shared across social media and messaging apps, but is only currently available in Canada's App Store.

Snapchat To Debut Cameo Video Meme Feature 12/18 (Adweek)

 Snapchat is also trying to get in on the meme action. Users will be able to add their face to a popular meme, and has a Cameo integration as well for easy, creative and personalized content.

 

Influencer Marketing News:

Five Influencer Marketing Trends To Watch In 2020 (Forbes)

Click the article to find out more, but here are the takeaways:

  1. Social Platforms: Instagram Reigns Supreme, TikTok On The Rise
  2. Metrics Will Be More Important Than Ever
  3. Influencer Size: Going Smaller For Big Results
  4. Getting Real With Content
  5. Combining Different Strategies For Maximum Impact
December 13, 2019
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