--- title: "Weekly Roundup: Week of 09/30/2019" description: Influencer marketing news for this week, including influencers preparing for a like-less instagram, TikTok censorship, and more. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Weekly Roundup: Week of 09/30/2019 [By Stephen Elliott](https://blog.juliusworks.com/author/stephen-elliott) ![Influencer marketer getting his news from Julius](https://blog.juliusworks.com/hs-fs/hubfs/weeklyroundup-header.jpg?width=1920&name=weeklyroundup-header.jpg "Influencer marketer getting his news from Julius") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* ## Stories to follow: [Influencers prepare for an Instagram without likes](https://www.cnn.com/2019/09/25/tech/instagram-hiding-likes-influencers/index.html) **(CNN)** Some highly engaging creators, especially those who have smaller audiences, are concerned about Instagram and Facebook’s plan to remove likes from their platforms. Others, however, are accepting the reality and eagerly looking for ways to evolve. As many have suggested, likes are a vanity metric that don’t necessarily connote the power of a creator’s influence. [Made.com is getting cosy home-making influencers to entice 'nosy' audiences](https://www.thedrum.com/news/2019/10/02/madecom-getting-cosy-home-making-influencers-entice-nosy-audiences) **(The Drum)** Made.com, an online furniture retailer, is tapping influencers in the lead up to its next big advertising campaign. They’ve started leveraging influencers to help potential customers feel at ease when buying big-ticket items like furniture online. Rather than going out of their way to visit a showroom, customers can see a piece of furniture in-use in an influencer’s home. ### Insights to digest: [Instagram Launches @Creators Account For Tips And Advice For Influencers](https://www.forbes.com/sites/heatherleighton/2019/10/02/instagram-launches-creators-account-for-tips-and-advice-for-influencers/#1f4233755357) **(Forbes)** Instagram launched an [@creators](https://www.instagram.com/creators/) account to help content creators learn the ropes of the industry. According to the company, “We’ll be sharing insights, tips, and tricks and yes, we’ll be talking about the algorithm.” It’s part of a larger effort to incentivize creative people to share their passions on social media, get noticed, and earn their share of the pie. [Revealed: how TikTok censors videos that do not please Beijing](https://www.theguardian.com/technology/2019/sep/25/revealed-how-tiktok-censors-videos-that-do-not-please-beijing?utm_campaign=The%20Interface&utm_medium=email&utm_source=Revue%20newsletter) **(The Guardian)** Last week, The Guardian obtained moderation guidelines from [TikTok](https://blog.juliusworks.com/tiktok-for-influencer-marketing), the Chinese-owned social network that’s exploding in popularity. The guidelines instructed moderators to hide or delete posts that, among other things, could be construed as critical of China – like the protests in Hong Kong or Tibetan independence. In response, TikTok insisted that the moderation guidelines were outdated and reaffirmed its commitment to transparency. #### On the horizon: [Many Wellness Brands Are Failing to Train the Influencers They Hire](https://www.bonappetit.com/story/wellness-brands-training) **(Bon Appetit)** Some wellness brands are using influencers who push exaggerated, bogus, and sometimes dangerous claims about their products. Although federal and state-level regulations exist to ensure accuracy in advertising, the rules don’t necessarily apply to influencers. Morally, the responsibility is on both the brand and its influencers to deliver informed and reliable information to consumers. [‘There’s no excuse for a wild west industry’: Ad buyers bemoan measurement of esports audiences](https://digiday.com/uk/theres-no-excuse-wild-west-industry-ad-buyers-bemoan-measurement-esports-audiences/) **(Digiday)** Esports has exploded in popularity in the last few years, presenting an attractive opportunity for ad buyers. However, the industry is still lacking rigor as to what metrics should be used to measure audience engagement and who reports on those measurements. While TV viewing data have third-party reporters like Nielsen, esports metrics largely come from the broadcasters themselves. ##### What’s Julius up to? Last week, we attended Advertising Week New York, where we hosted a workshop for marketers to give them actionable skills, tips, and insights for their influencer marketing campaigns. [Check out our recap here](https://blog.juliusworks.com/advertising-week-nyc-learning-networking-and-evolution) or watch the session on YouTube below. October 03, 2019 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/advertising-week-nyc-learning-networking-and-evolution) ##### [Advertising Week NYC: Learning, Networking, and Evolving](https://blog.juliusworks.com/advertising-week-nyc-learning-networking-and-evolution) [Next Post](https://blog.juliusworks.com/why-pinterest-is-an-influencer-marketers-dream) ##### [Why Pinterest Is an Influencer Marketer's Dream](https://blog.juliusworks.com/why-pinterest-is-an-influencer-marketers-dream) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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