--- title: "Matters of Influence: Week of 11/08/20" description: The influencer marketing news you need to know this week, including how influencers impacted voter registrations and brands are planning for the holidays. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Matters of Influence: Week of 11/08/20 [By Julius](https://blog.juliusworks.com/author/julius) ![Marketer getting his influencer marketing news.](https://blog.juliusworks.com/hs-fs/hubfs/weeklyroundup-header.jpg?width=1920&name=weeklyroundup-header.jpg "Marketer getting his influencer marketing news.") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* ## Featured headlines [What #GoodToVote Taught Adore Me About Influencer Marketing](https://www.mediapost.com/publications/article/357470/what-goodtovote-taught-adore-me-about-influencer.html) (Media Post) [HeadCount’s campaign](https://www.tubefilter.com/2020/09/21/youtube-creators-good-to-vote-campaign-vsauce-jacksfilms/) for encouraging new voters to register started with celebrities, but when Adore Me joined in, they quickly discovered that micro-influencers were capable of making a different kind of impact. In preparation for the campaign, the brand drew from their own [creator platform](https://creators.adoreme.com/) to find influencers with smaller followings and more engaged audiences. After setting an initial goal to register 1,000 new voters total, they were astounded to see that the micro-influencers collected 1,700 in just the first 10 days. Calling micro-influencers “the real future of influencer marketing,” the vice president of strategy at Adore Me explains how the creators they worked with were able to make such a strong impact, and what campaign plans they have for the future. [TikTok Launches New Hub to Support Black-Owned Businesses](https://www.socialmediatoday.com/news/tiktok-launches-new-hub-to-support-black-owned-businesses/588241/) (Social Media Today) After just kicking off the start of [Native American heritage month](https://www.trendhunter.com/trends/native-american-heritage), TikTok is taking even more initiative to support diversity and inclusion with their latest feature. This week, the platform will be running a campaign with their new partner [Shopify](https://www.socialmediatoday.com/news/tiktok-announces-new-partnership-with-shopify-another-step-towards-in-stre/587808/) to promote black-owned businesses with the hashtag #ShopBlack. TikTok teases that the campaign will feature some of the platform’s top creators, and will even include custom AR effects, music, and more. Check out the [campaign](https://getstarted.tiktok.com/supportblackbusinesses) to see the 41 creators who will be featured, and take a sneak peek at [#ShopBlack](https://www.tiktok.com/tag/shopblack?lang=en) to see what’s already trending.   [Twitter Shares New Insights on Consumer Hopes and Expectations Around the Holidays](http://socialmediatoday.com/news/twitter-shares-new-insights-on-consumer-expectations-and-hopes-around-the/588240/) (Social Media Today) People are hyped for the holidays this year—to say the least. After [Pinterest reported a surge in holiday-related searches in June](https://www.socialmediatoday.com/news/pinterest-reports-significant-increases-in-christmas-searches-as-users-seek/580771/), it should come as no surprise that Twitter reports that this year has seen a 10 percent increase in Christmas mentions compared to 2019. Many discussions are about what this unprecedented holiday season might look like, and how people are planning on celebrating without big, in-person parties and gatherings. A large number of users have also expressed plans to buy gifts early, and to shop from small businesses. No matter how different the landscape may look this year, holiday planners are as excited as ever to celebrate the season.   [\[INFOGRAPHIC\] 5 Tips to Help Plan Your Black Friday and Cyber Monday Campaigns](https://www.socialmediatoday.com/news/5-tips-to-help-plan-your-black-friday-and-cyber-monday-campaigns-infograph/588503/?utm_source=morning_brew) (Social Media Today) One of the most tangible ways the holiday season will be different this year is the complete reinvention of Black Friday. With many large-scale retailers closing their doors the day of to prevent the spread of COVID, Cyber “Monday” will be more like Cyber Weekend. In fact, [many brands have already started](https://www.businessinsider.com/black-friday-deals), but it’s not too late to start planning a campaign. These smart tips (such as planning ahead for mobile shoppers, and including recognizable branding) can help you join in on what is likely to be the biggest Black Friday for online shoppers yet.   ## Featured blog No matter how popular influencer marketing is, there will always be skeptics. Marketers understand the value of influencers from experience, but anecdotal evidence is only half of the equation. The industry is booming, and we have the numbers to prove it—that’s why we’ve created this guide to addressing skeptics in 2020. We’ve collected current facts and recent data to prove the value of effective influencer marketing to even the most cynical critic. Read more to find out what the top five myths about the industry are, and how to deconstruct the most common misconceptions.   ## Julius product spotlight Cause marketing is all about quality storytelling, and aligning with influencers that strongly believe in the same things your brand does is paramount of success. That’s why we’ve built out our Cause filter with thousands of tags so you can find the influencers that are the right fit. Combine the Cause filter with others to find partners that fit all of your requirements. Check out [this Help Center article](https://julius.zendesk.com/hc/en-us/articles/360039237513-Julius-Search-Influencer-Tags) to find out more. November 11, 2020 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/addressing-skeptics-in-2020) ##### [Addressing Skeptics in 2020: Debunking 5 Myths About Influencer Marketing](https://blog.juliusworks.com/addressing-skeptics-in-2020) [Next Post](https://blog.juliusworks.com/words-of-wisdom-first-learn-about-your-audience) ##### [Words of Wisdom: First, Learn About Your Audience](https://blog.juliusworks.com/words-of-wisdom-first-learn-about-your-audience) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. All rights reserved. [![A Triller Company - Footer Lockup - White](https://blog.juliusworks.com/hs-fs/hubfs/A%20Triller%20Company%20-%20Footer%20Lockup%20-%20White.png?width=242&height=30&name=A%20Triller%20Company%20-%20Footer%20Lockup%20-%20White.png)](https://trillerinc.com/) [Privacy Policy](https://www.juliusworks.com/privacy-policy) | [Terms of Service](https://www.juliusworks.com/terms-of-service/) | [Influencer Opt Out](https://hub.juliusworks.com/influencer-opt-out)