Matters of Influence: Week of 7/19/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

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[INFOGRAPHIC] YouTube Provides Tips on How to Create More Inclusive Content (Social Media Today)
As many brands seek to become more inclusive, platforms are arming them with tools and skills to create content that reflects their beliefs. Cause marketing is not a new concept, but given the cultural climate and due sensitivity, YouTube has created an asset to help brands figure out how to get it done the right way.

Byte, the Second Coming of Vine, is Seeing a Surge in Downloads Amid Debate About TikTok's Future (Social Media Today)
As rumors of TikTok being banned in the US (and India) continue to circulate, marketers can rest assured that short-form video content is here to stay, and influencers are being advised not to put all of their eggs into the TikTok basket. However, potentially here-to-the-rescue is Byte–the now 8-second format is adding more music tools to further align with TikTok’s use case, and provide another space for the dynamic content. Platform competition for owning this content is fierce, as we've also seen recent news of Instagram toying with 'Reels,' that would also offer consumers a way to create TikTok-like content.

Reaching Baby Boomers With Influencer Marketing During The Pandemic (Forbes)
A solid marketing strategy (regardless of channel) effectively communicates to a target audience where they consume information. Baby Boomers, although seemingly late to the social media game, are now full-fledged users ready to take on more communication–as long as it's done the right way. Especially since the older generation is at high-risk during the pandemic, marketers must be keen to reach them with the right touch.

 

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Engagement rates are more than just numbers–they’re measurements of the real interactions of real people. Find out which questions marketers should be asking themselves in regards to influencers’ engagements and how these answers can reveal insights that foster connections and creative collaboration. Read more here.
 
 

Julius product spotlight

Seeing how your influencer's branded content compares to their organic day-to-day content is essential to determine if the content truly resonated with that influencer's audience. Judging a piece of content's engagement in a vacuum simply doesn't provide enough context. That's why we've built 'Compare vs Organic' in our reporting section, so marketers can quickly grasp if the campaign felt right. For more information, check out this Help Center article.
July 22, 2020
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