When it comes to vetting influencers, looking closely at engagement rate is important, but equally as important is to also consider the quality of the engagements. Marketers should think to themselves: What type of engagements are these influencers receiving? Who is engaging and where are they from? What are they saying? Answering these questions will not only help marketers choose quality partners, but can also lead to consumer insights to fuel creative development.

Danny Palestine, Head of Product Marketing at Julius, is an industry veteran with over 11+ years working with some of the biggest brands in the world. With most of his experience at PR and advertising agencies in NYC, Danny joined the Julius team in 2017 and now leads content, social & product marketing strategy, and lends his expertise to support key stakeholders. When not at work, Danny is a proud new father, Star Wars & F1 fan, and avid cyclist.