When it comes to vetting influencers, looking closely at engagement rate is important, but equally as important is to also consider the quality of the engagements. Marketers should think to themselves: What type of engagements are these influencers receiving? Who is engaging and where are they from? What are they saying? Answering these questions will not only help marketers choose quality partners, but can also lead to consumer insights to fuel creative development.
Influencer marketing news moves at the speed of social media. Every platform update, algorithm...Read More ▸