Words of Wisdom: Seeing Beyond Top-Line Engagement Rate

Featured Ebook

Content Marketing with IGC

Read More ▸

When it comes to vetting influencers, looking closely at engagement rate is important, but equally as important is to also consider the quality of the engagements. Marketers should think to themselves: What type of engagements are these influencers receiving? Who is engaging and where are they from? What are they saying? Answering these questions will not only help marketers choose quality partners, but can also lead to consumer insights to fuel creative development.

July 20, 2020
See More Julius Content
  Blog

Subscribe to Our Newsletter

Follow Us

Want influencer marketing insights delivered to your inbox?



Matters of Influence: Week of 7/26/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

Read More ▸

Dear Julius: Reporting Metrics

Welcome to “Dear Julius”–a series dedicated to helping our readers navigate Julius and the...

Read More ▸

Matters of Influence: Week of 7/19/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm...

Read More ▸