Weekly Roundup: Week of 6/21/20

Featured Ebook

Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured headlines

Social Media Platforms are Working to Increase Inclusivity and Bring Equality to Their Tech
From multi-million dollar donations from Facebook and YouTube, addressing internal issues at Pinterest, and Instagram reviewing its policies that affect the Black community, it's clear that social media platforms are taking on the responsibility to improve inclusion and equality in their channels. Even LinkedIn is making efforts to take on racial inequality. And, as an influencer marketing community, we must ask ourselves–how can we do more?  
 
[INFOGRAPHIC] How to Beef Up Your Marketing Strategy with User Generated Content (Social Media Today)
There are many strategic overlaps between leveraging user generated content and influencer generated content. What it comes down to is developing a tangible purpose for the content that will inspire others to take action, or believe in something. Although this infographic focuses on UGC, take a look as much of this directly relates to working with influencers for content development, production, and everything in between.
 
How TikTok's Algorithm Works - as Explained by TikTok (Social Media Today)
In an effort to increase transparency to marketers, TikTok has revealed behind-the-curtain information about exactly how their feed algorithm works. Despite concerns with content ownership and moderation, it's hard to argue that TikTok hasn't been a fast growing platform, with many marketers eyes glued and interest piqued. The key factors that impact the algorithm are: user interactions, video information and device & account settings. More specifics can be found in the article.

 

Featured blog

We are half way through 2020, but this year has jumped out at consumers, influencers, and marketers with a flurry of often stressful headlines and cultural moments. We tapped Danielle Reardon, advertising veteran and owner of The Well-Intended, to hear her thoughts on what influencers and marketers can do to stay positive, and how important it is for the day-to-day work the industry demands. Read now.
 
 

Julius product spotlight

As the industry continues to prioritize inclusion in influencer briefs and campaigns, Julius customers should leverage the Ethnicity tag found in the 'Add Filter' drop down menu of the Search page. Julius is actively adding a more diverse set of influencers to our platform, and if you can't find a partner that matches your criteria, please let us know by submitting a ticket in the Help Center. For more information about the Ethnicity tag, as well as other influencer tags, please see this article.
June 24, 2020
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