Weekly Roundup: Week of 5/3/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

As COVID-19 news continues to dominate the news cycle, platforms are staying nimble to attract users' attention with updated features and make video communication as frictionless, valuable, and fun as possible. Pre-pandemic, Facebook Groups were at an all-time high for connectivity, and now with additional video features they're bound to become even stickier.
 
In a few months we're going to have coffee mugs with video conferencing capabilities. 
 
 
Media training in the COVID-19 era is different and can be challenging, but also creates unique, fun and still impactful opportunities to collaborate and bring people together. Positioning influencers as hosts, community leaders, and fulcrums for networking can still help your message get out, and make the influencer look like a hero. According to the infographic, it's all about preparation, performance, and post-event–we suggest passing this along to your influencer partners to make sure they're more-than-ready for your next virtual branded experience. 
 
All great tips, but I still don't have to wear pants, right?
 
 
As if influencers weren't creatively challenged before, with their audiences tuned in more than ever creators are now under even more pressure to engage consumers across the social media landscape. However, with great volume comes great noise, and brands must find ways to create unique opportunities to partner with influencers in a vastly faster and crowded feed. Need more ammo? Check out this article about why UGC should be at the heart of your COVID-19 playbook. 
 
As if my digital wellbeing data wasn't scary enough before the pandemic...
 

Featured Blog:

A growing trend among savvy marketers is to use Pinterest influencers, or “Pinfluencers,” who post fun and engaging sponsored content on Pinterest. Though Instagram remains the crowned king of influencer marketing, Pinterest has proven to be highly effective for consumer brands of all kinds, and especially food, beauty, fashion, home goods, and travel brands. Read more.
 

Julius Product Spotlight:

Julius influencer profile data is rich with audience data, influencer insights, and social content. Many of our customers use and share this data often, but don't want to do it one influencer at a time. That's why we built List Exports so you can download and share a zip file of more than one influencer profile at a time, customized with your preferred datasets and stylings. For more information, see this Help Center article. 
May 06, 2020
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