Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
As the world rallies to raise funds to find a solution to COVID-19, a virtual influencer by the name of Knox Frost is finding a place to contribute. In conjunction with its #SafeHands campaign, the WHO is asking influencers for pro-bono support to drive donations using #Covid19Fund. Knox was one of the first to sign up with the call to action on social media, with other established (human) influencers like Owin Pierson and Jasmine Sweet.
How to Use Instagram Stories to Connect With Audiences Amid COVID-19 (Social Media Today)
Instagram, as well as TikTok and Facebook, is taking action to help during the pandemic. Instagram has shared tips that are all about how and why to reach consumers as they struggle at home, most likely scrolling through their social media feeds more regularly. Additionally, Instagram added a donations sticker to Instagram Live. Need more tips about how to engage consumers during this time? Watch our recent webinar about how to work with influencers in the COVID-19 age.