Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
While TikTok deals with controversy surrounding a still-uncertain future and threats to the impending sell-off deadline,, it’s no surprise that the new release from Instagram, Reels is gaining traction and quietly slipping into TikTok’s shoes. But if there’s one thing they’ve made clear, it’s that they’re not going down without a fight: TikTok has launched a marketing partner program, a feature allowing creators to sell merchandise through the app, and a new “stitch” feature to facilitate content creation.
While brands of all kinds have found success with influencer marketing, it remains critically underused in B2B campaigns. With traditional in-person and word-of-mouth marketing reduced as a result of the pandemic, there has never been a more opportune time to incorporate influencers into B2B marketing strategy. Brands looking to seize the opportunity can look to other successful influencer campaigns for inspiration, and get involved in the community by starting a conversation.
While many brands have built their reputations by marketing limited-edition exclusivity and FOMO, it doesn’t feel the same in 2020. Consumers left disillusioned by a lack of personality in traditional marketing are turning to new forms of influence, searching for down-to-earth figures who share their moral values. Priorities shifting from exclusive products to inclusive marketing indicate the rise of a new kind of influencer–one who values community, collaboration, and caring for your fellow human beings.