Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
Brand Communication in Times of Crisis (Twitter)
The Coronavirus has made worldwide news, has already impacted countless brands, businesses, and individuals. On Twitter, #Coronavirus is the second most hashtag of 2020. By no means should brands be capitalizing on a 'marketing opportunity', but in times of crisis, people look to leaders, institutions, and businesses for guidance. Twitter provides some advice for brands navigating their messaging.
Urban Skin Rx expected a spike in DTC sales after a partnership with mega-influencer, but after some digging the brand uncovered that TikTok was the source of the unexpected uptick. While Urban Skin Rx is embracing its newfound fame and increased influencer budgets, the brand certainly had its fair share of challenges to overcome in respect to fulfilling orders and managing its TikTok presence.
Facebook's Testing a New Option to Cross-Post Facebook Stories to Instagram (Social Media Today)