Weekly Roundup: Week of 3/8/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

Brand Communication in Times of Crisis (Twitter)

The Coronavirus has made worldwide news, has already impacted countless brands, businesses, and individuals. On Twitter, #Coronavirus is the second most hashtag of 2020. By no means should brands be capitalizing on a 'marketing opportunity', but in times of crisis, people look to leaders, institutions, and businesses for guidance. Twitter provides some advice for brands navigating their messaging.

‘TikTok Has Taken Over Our Lives’: What Happens When a Beauty Product Goes Viral (Digiday)

Urban Skin Rx expected a spike in DTC sales after a partnership with mega-influencer, but after some digging the brand uncovered that TikTok was the source of the unexpected uptick. While Urban Skin Rx is embracing its newfound fame and increased influencer budgets, the brand certainly had its fair share of challenges to overcome in respect to fulfilling orders and managing its TikTok presence.

Facebook's Testing a New Option to Cross-Post Facebook Stories to Instagram (Social Media Today)

While the option to share an Instagram story to Facebook has been available for some time, the ability to cross-post from Facebook to Instagram is unavailable--until now. The team is testing this new functionality to give users the opportunity to more easily share moments that matter to them while maximizing reach and response.

Featured Blog:

On March 5th Julius and Ogilvy hosted Influence Live, a panel event covering the latest and greatest in influencer marketing. On the agenda--what makes someone influential, KPIs, and thinking beyond traditional tactics. Get all of the details plus find out what Director of Influencer Marketing, Lissette Calveiro, says is the core of influencer marketing. Read the full blog here.

Julius Product Spotlight:

You’re a marketer, not a mind reader! That’s why we’ve included ‘Top Hashtags’ so you can quickly navigate to different conversations in Content Search and get a grasp on what’s trending.