--- title: Weekly Roundup Week of 07/22/2019 description: Everything you need to know about influencer marketing this week, including instagram banning likes, the cost of influencer fraud, and more. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Weekly Roundup Week of 07/22/2019 [By Stephen Elliott](https://blog.juliusworks.com/author/stephen-elliott) ![content_marketing_with_IGC_NL](https://blog.juliusworks.com/hs-fs/hubfs/content_marketing_with_IGC_NL.jpg?width=564&name=content_marketing_with_IGC_NL.jpg "content_marketing_with_IGC_NL") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* Stories to follow: [As Instagram tests its ‘like’ ban, influencers will have to shift tactics to make money](https://www.cnbc.com/2019/07/19/what-instagram-hiding-likes-means-for-influencer-marketing.html) (CNBC) The long-anticipated “like ban” went live in several countries this week. Instagram’s goal is to create a “less pressurized” environment. All eyes are on how influencers will respond – many expect marketers to simply put more paid dollars behind influencer content, or to experiment more with stories and live video. [Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content](https://www.marketingprofs.com/articles/2019/41510/influencer-partnerships-how-to-navigate-influencer-usage-rights-and-repurpose-content?adref=nlt071719) (MarketingProfs) On the note of amplifying and repurposing content, MarketingProfs wrote an excellent post on negotiating usage rights for your influencer content. Influencer content can be a wellspring for engagement, and splicing and repackaging it for other social platforms is an excellent way to extend its shelf life. ### Insights to digest: [What VidCon Means for the Future of Social Media Platforms](https://techcrunch.com/2019/07/22/what-vidcon-means-for-the-future-of-social-media-platforms/) (TechCrunch The 10th annual VidCon put influencers into global headlines for a host of reasons. Brands and fans from around the world flocked to Anaheim, California, earlier this month, and the power and relevance of influencer marketing was clear. As TechCrunch puts it, “five years ago digital creators aspired to be celebrities. Now celebrities aspire to be digital creators.” [Influencer Fraud Is a Billion-Dollar Problem](https://www.businessoffashion.com/articles/professional/influencer-marketing-fraud-buying-followers) (Business of Fashion) According to a report by cybersecurity company, Cheq, influencer fraud will cost marketers $1 billion this year. They estimate that 50 percent of all social engagement is “fake,” based on a survey of influencers. [Though our survey](https://hub.juliusworks.com/state-of-influencers-report-2019) found that most influencers *want* to act in good faith, it seems like the industry is still in the process of growing up. With $1 billion at stake, though, change might come sooner than you think. #### On the horizon: [Walmart-backed Eko is funding publishers’ forays into interactive shows](https://digiday.com/media/walmart-backed-eko-funding-publishers-forays-interactive-shows/) (Digiday) Interactive video programming, like Netflix’s Black Mirror episode “Bandersnatch,” are the next big bet in digital content. Last year, Walmart invested $250 million into Eko, an interactive video platform, with aspirations to get in on the ground floor before it “takes over the industry.” If that’s the case, you can expect influencers to start creating more interactive video content some time in the near future. [The Death Of Influencer Marketing As We Knew It](https://www.forbes.com/sites/forbesagencycouncil/2019/07/22/the-death-of-influencer-marketing-as-we-knew-it/#6b3079bb5230) (Forbes) Daniel Snow, CEO of the Snow Agency, argues that there is a difference between “influencers” and “content creators.” Influencers, he says, are defined by “their ability to generate more sales and a better return on ad spending compared to your baseline performance,” while content creators lack a clearly defined audience. Indeed, brands have become more selective about the influencers they work with – and that’s fundamentally changing the way we influence on social media. ##### What’s Julius up to? We’re looking for guests on our [podcast](https://blog.juliusworks.com/tag/podcast)! Anyone connected to influencer marketing with an interesting story to tell is welcome to apply, from marketers and influencers to the consumers of social media content. Interested? Shoot us an email at [social@juliusworks.com](mailto:social@juliusworks.com) to learn more. July 25, 2019 [See More Julius Content](https://blog.juliusworks.com/)   [Blog](https://blog.juliusworks.com/topic/blog) [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Blog [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Blog [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Blog [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/hyper/the-top-10-healthy-food-bloggers-of-2019) ##### [The Top 10 Healthy Food Bloggers of 2019](https://blog.juliusworks.com/hyper/the-top-10-healthy-food-bloggers-of-2019) [Next Post](https://blog.juliusworks.com/build-better-relationships-with-influencers) ##### [How to Build Better Relationships with Your Influencers](https://blog.juliusworks.com/build-better-relationships-with-influencers) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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