Giphy, one of the leading platforms for animated content, has been acquired by Facebook. For now, the GIF platform's library and APIs will continue to be available to 'the wider ecosystem', but marketers can expect that to change as integrations into Instagram become more robust. For now, get excited for an expanded catalogue of GIFs to choose from for Stories and DMs.

While many advertising budgets are put on hold, brands are still finding innovative ways to work with influencers during COVID-19. According to this article, despite downturns and skeptics, influencers can still help brands stand apart from other pandemic advertising that has begun to look the same, and sometimes sad. Influencers can instill joy, creativity, and positivity during this time like no other. 

 

As platforms continue to evolve and add new features, LinkedIn keeps up in-feed with a new way to engage: polls. In an attempt to diversify feeds, polls add an on-brand opportunity to gain data and insights for the business minded. On the hand, LinkedIn has also been testing a more casual content space, too, in the form of Stories to stay competitive with the other platforms. It will certainly be interesting to see how this type of content manifests in the professional setting.