Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
Giphy, one of the leading platforms for animated content, has been acquired by Facebook. For now, the GIF platform's library and APIs will continue to be available to 'the wider ecosystem', but marketers can expect that to change as integrations into Instagram become more robust. For now, get excited for an expanded catalogue of GIFs to choose from for Stories and DMs.
While many advertising budgets are put on hold, brands are still finding innovative ways to work with influencers during COVID-19. According to this article, despite downturns and skeptics, influencers can still help brands stand apart from other pandemic advertising that has begun to look the same, and sometimes sad. Influencers can instill joy, creativity, and positivity during this time like no other.
LinkedIn Launches Its Own Poll Option to Facilitate More Engagement (Social Media Today)
As platforms continue to evolve and add new features, LinkedIn keeps up in-feed with a new way to engage: polls. In an attempt to diversify feeds, polls add an on-brand opportunity to gain data and insights for the business minded. On the hand, LinkedIn has also been testing a more casual content space, too, in the form of Stories to stay competitive with the other platforms. It will certainly be interesting to see how this type of content manifests in the professional setting.
The global economy is still reeling from the effects of the pandemic, but influencers and social media platforms are taking action to help small businesses survive this trying time. From rallying the troops, to stickers, to educational tools, the industry is doing what it can to help those in need. Take a read to find out what's happening, and how you can support small businesses around the country.
Julius Product Spotlight
New content is uploaded to social at a remarkable rate–and keeping track of influencer activity, trends, and content is nearly impossible. That's why we've developed Content Search, which enables marketers to quickly comb through 407 million pieces of social media content to find the most relevant influencers. Ready to find the most relevant influencers? Dive into this Help Center article to get hunting today.