Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
How Brands Should Work With Creators to Co-Create Meaningful Content and Partnerships (Talking Influence)
In the COVID-19 era and beyond, marketers must work towards treating influencers as partners, not just paid media channels. Now, more than ever, as stated by our CEO Jared Augustine in this Forbes article, finding depth in influencer partnerships is going to be paramount to finding success in the future.
[INFOGRAPHIC] Social Media Image Size Guide 2020 (Social Media Today)
As platforms evolve, so must influencer briefs. While influencers certainly are experts in the space, especially if the content is being repurposed for owned channels, it's the marketer's job to ensure that they deliver assets that are functional for the brand to use across the landscape. This infographic is a sure-fire way to make sure you're getting what you need.
Is TikTok just for Gen Zers to participate in the latest challenge craze? The simple answer is 'no.' With more downloads for any app ever in a quarter, the platform is also growing in consumer diversity. TikTok has clearly outgrown its Music.ly roots, and has blossomed into a platform that is taking on more mainstream content opportunities, with a large helping hand from a bored population during quarantine.
Featured case study
Adapting and finding new ways to identify and pitch influencers is a challenge for marketers no matter which vertical. What’s important to keep in mind is that you must go beyond vanity metrics to find partners that can deeply connect with your audience. Take a look at our latest case study to understand how ONE Management’s new agency, OnTheWall, relied on Julius' audience data to shift their approach during COVID-19. Read now.
Julius product spotlight
Getting into the weeds of who the influencer is on a personal level is paramount for picking a partner that can create authentic on-brand content. At Julius, we believe in using these insights to build relationships and tell stories. Staying at the surface level, and bucketing influencers into broad buckets, will not help marketers or influencers do their best work. That's why we've built a vast catalogue of Interest tags for you to dig deeper. Want to learn more? Check out this Help Center article.