Matters of Influence: Week of 7/26/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

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The Most Inspiring New Influencer Marketing Campaigns (More About Advertising)
Influencer marketing is certainly a creative endeavor, and staying innovative is essential for attracting and retaining customers. Taking inspiration from other brands that work with influencers in unique ways is a fantastic opportunity to evolve the practice and discover more meaningful stories to tell.

[VIDEO] The Creator Union on Diversity, Inclusion and Influencer Pay (Talking Influence)
The Creator Union, launched in the UK, is working to build support for influencers in their communities. A representative from the union was interviewed about the efforts they're taking to add diversity to the influencer landscape. Watch the video to learn more about their purpose, tips for pricing an influencer campaign, and other ways they're taking on industry hurdles at scale.

How to Use Reddit in Your Social Media and Influencer Marketing Strategy (Your Story)
Reddit is considered, by some strategists, to be the gift that keeps on giving. The platform was founded on community building, transparency, and a relentless drive for pursuing passions with no frills or insincerity. While the formats and paid opportunities have shifted over the years, the core values of the platform ring true, and offer a goldmine of cultural insights and trends.


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We love our customers, and we often get questions from them that are smart, interesting, and make us think. Because of this, we thought it would be a good idea to share our responses with the public to share knowledge. In our first "Dear Julius" post, learn more about the important core metrics within the Julius Reporting Suite.. Read more here.

Julius product spotlight

While understanding who the influencer is–what they stand for, the stories they share, and their social media presence–is certainly important to finding a fantastic partner, understanding their audience is what helps marketers drive the most impact. Further, understanding how their audience compares to the rest of the online community ensures that an influencer is a perfect fit for the brand. That's why we've incorporated Audience Indexing into our influencer profiles.To find out more, check out this Help Center article.
July 29, 2020
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