Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
Julius product spotlight
When brands are gearing up to work with influencers, part of the process undoubtedly will be to set criteria to help identify the perfect influencer. While many storytelling terms and vanity metrics often become priority, many marketers will also want to focus on regionality and local culture to elevate marketing messages and reaffirm a personal connection to the brand. That’s why many customers leverage our Location filter that helps pinpoint where influencers currently live. With the Location filter, you can set a radius to discover influencers from a specific area to support regional launches or tap into cultural moments. To learn more about our Location filter, see this Help Center article.