Matters of Influence: Week of 8/23/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured headlines

WTF Is Triller? (Digiday)
As the future of TikTok still lingers in limbo with an extended deadline from the Trump administration, many eyes are focused on Reels to swoop in as the short-form video king–but Triller is also making waves and gaining traction. While TikTok lists the first recipients of the $1 billion Creator Fund, Triller is currently sitting atop the App Store rankings across multiple markets. Also rooted in music, Triller focuses on creating professional-looking music videos, and is starting to gain traction in the influencer community.

How the Clorox company is rethinking influencer marketing (Adweek)
The Clorox Company is no stranger to hiring influencers to better connect with shoppers. The brand has done a fantastic job positioning influencers at the center of creative, building them up as the pillar of an integrated approach to build connective tissue across all channels. Watch the video to learn how Clorox was able to make influencers even more important to their marketing mix, especially during the COVID era.

How talent partnerships and authentic voices can go further with paid social (Talking Influence)
Amazing content from influencers combined with strategic paid media support is like the cookies and milk of solid social media content strategy. It's a win-win for both the marketer and the influencer–the brand gets an authentic third-party voice, and the influencer gets boosted to a controlled set of potential new followers. And, just as importantly, the fantastic reporting can help develop insights, benchmarks, and more.

Interview: The creator union on diversity, inclusion and influencer pay (Talking Influence)
The Creator Union, launched in the UK, aims to speak on behalf of influencers and ensure they have representation and support as issues arise. The Union also helps provide insights for marketers (such as pricing, driving standards, etc.). In this interview, they touch on the importance of diversity in the influencer industry.

 

Featured blog

Franchised businesses pose unique challenges and opportunities–especially when it comes to working with influencers. We connected with marketing veteran Dawn Weiss to discuss her experience working with influencers for a franchised beauty brand. Find out how she chose the perfect influencer for their campaign, and what smart strategies she used to make the partnership a beneficial collaboration.
 
 

Julius product spotlight

When campaign notes and documents go untracked, time will certainly be wasted; but more importantly, insights that can drive campaign innovation will be lost, too. Storing ideas, best practices, and assets all in one place–not buried in your email or scattered throughout shared drives–is a great way to stay organized and improve your marketing campaigns in the future. That's why we've given our customers the option to drop notes and documents directly into their Julius campaigns, so that they and their teammates can efficiently communicate and learn from the past, in just a few clicks. To learn more, see this Help Center article.
August 26, 2020
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