--- title: "Weekly Roundup: Week of 07/29/2019" description: Everything you need to know about influencer marketing this week, including publisher Dazed's move to TikTok, the power of Astrology Memes, and more. image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Weekly Roundup: Week of 07/29/2019 [By Stephen Elliott](https://blog.juliusworks.com/author/stephen-elliott) ![content_marketing_with_IGC_NL](https://blog.juliusworks.com/hs-fs/hubfs/content_marketing_with_IGC_NL.jpg?width=564&name=content_marketing_with_IGC_NL.jpg "content_marketing_with_IGC_NL") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* ## Stories to follow: **[How culture media brand Dazed is using TikTok](https://digiday.com/media/culture-media-brand-dazed-using-tiktok/) (Digiday)** Dazed Magazine is one of several UK publishers experimenting with TikTok. They chose TikTok to get their users to participate in their content, not just to view it. Dazed is running a weeklong #lassochallenge, in addition to releasing other TikTok only content, in the lead-up to a cover story that features Lil Nas X of “Old Town Road” fame. **[Instagram ‘like’ removal could alter influencer marketing strategies](https://affiliateinsider.com/news/general-news/instagram-like-removal-could-alter-influencer-marketing-strategies/) (Affiliate Insider)** As marketers warm up to the reality that Instagram will remove likes, many are adjusting course for future campaigns. Removing likes, it seems, falls in line with Instagram and Facebook’s greater effort to push users towards Stories. Many expect KPIs to shift towards time spent on platform and video views. ### Insights to digest: **[The Tender Power of Astrology Memes](https://www.theatlantic.com/health/archive/2019/07/zodiac-memes-instagram-let-you-talk-about-feelings/595087/) (The Atlantic)** Amanda Mull of *The Atlantic* makes the case that astrology memes are a modern day replacement for the religious comforts of old, especially for marginalized groups. Using an astrological sign as an explanation for feelings has helped many open up and reach out about their feelings – even if the science is dodgy. **[Instagram Permanently Suspends Roughly 30 Meme Accounts With Millions Of Followers](https://www.insider.com/instagram-meme-page-purge-suspends-accounts-2019-7) (Insider)** Last week, Instagram banned over 30 meme accounts with millions of followers for violating their terms of service. Many of the accounts participated in a pay-for-promotion scheme, in which anyone could pay a small sum of money to have their page promoted by larger, more popular accounts. #### On the horizon: **[A Week in the Life of Popular YouTube Channels](https://www.pewinternet.org/2019/07/25/a-week-in-the-life-of-popular-youtube-channels/) (Pew Research Center)** Pew Research analyzed 43,770 YouTube channels with at least 250,000 subscribers throughout the first week of 2019. Highlights from the study include: - these channels collectively produced 48,486 hours worth of content in seven days - Only 17 percent of the nearly quarter million videos analyzed were fully in English - 10 percent of the channels analyzed produced 70 percent of the content - Videos that featured a child or children under the age of 13 received almost three times as many views as other types of videos **[‘Mommy bloggers’ study reveals factors that drive success in social influencer marketing](https://news.nd.edu/news/mommy-bloggers-study-reveals-factors-that-drive-success-in-social-influencer-marketing/) (University of Notre Dame)** UND marketing professor Christian Hughes analyzed 57 different sponsored blogging campaigns by a set of mommy bloggers to better understand what practices yield the most success in influencer marketing. Findings include: - “On Facebook, attention-grabbing, creative content is more effective when the campaign goal is to win the purchase versus simply raise awareness” - “For a campaign trying to raise awareness on the blog platform, a high-expertise blogger can generate greater engagement” ##### What’s Julius up to? We’re always looking for guests on our [Podcast](https://open.spotify.com/show/7jWZnr6LWSALyI6GRxUpT1)! We talk to marketers, consumers, and influencers that help make this booming industry so unique. If that sounds like you, reach out to us at [social@juliusworks.com](mailto:social@juliusworks.com) for more information. August 01, 2019 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/julius-profiles-dori-fern) ##### [EP 10: Foodies on Social Media feat. Dori Fern](https://blog.juliusworks.com/julius-profiles-dori-fern) [Next Post](https://blog.juliusworks.com/influencer-email-template) ##### [Influencer Marketing Email Templates to Nail Your Pitch](https://blog.juliusworks.com/influencer-email-template) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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