Weekly Roundup: Week of 5/10/20

Featured Ebook

Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

In the post-truth-COVID-19 era, influencers are taking it upon themselves to do more social good, share uplifting content, and become a trusted advisor. In this example, 30 influencers from Billion Dollar Boy agency have stepped up to share facts and information about the pandemic, and have reached nearly two million followers across four countries. Click the link to learn more about their mission, process, and results. 
 
Like every other social platform, TikTok is looking to have a greater bottom funnel appeal with more click-to-shop advertising opportunities. While the short form video platform is best known for its creative and engaging challenges and community, marketers are still looking to seek out ways to impact the bottom line, especially on this influencer-heavy platform.
 
Although most influencers live on social media, their personality and brand is easily transferable to other marketing channels. In a fully integrated setting, positioning the influencer as the hero of a branded campaign creates a cohesive communications approach and provides value for the brand, consumer, and influencer. 
 

Featured Blog:

May is Mental Health Awareness Month. It couldn’t be more timely given the persistence of COVID-19 and the social distancing lockdown. Julius takes mental health very seriously; It’s close to our hearts, and we feel strongly that we all must take action to ensure mental stability. We provide #Tools2Thrive to help marketers and influencers stay creative, proactive, and mindful during this uncertain time. Learn more.
 

Julius Product Spotlight:

We are switching up our traditional product spotlight, as we have some exciting news to share...Julius has acquired another leading influencer marketing technology company, HYPR. This acquisition allows us to double down on engineering resources, customer support, and industry knowledge--and will certainly not interrupt your access to Julius. We will be sure to share any relevant updates and look forward to serving you an even more robust end-to-end offering in the coming year.
May 13, 2020
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