Matters of Influence: Week of 11/15/20

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

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TikTok Says the Trump Administration has Forgotten about Trying to Ban it, Would Like to Know What’s Up (The Verge)

The November 12th deadline for TikTok to divest its operations in the United States has come and gone, but TikTok is still here. After requesting a 30-day extension, and hearing nothing back for weeks, two days before the deadline TikTok publicly asked the government to please respond. A day later, they quietly granted the platform 15 days to finalize their deal with Oracle and Walmart. A judge ruled to temporarily block Trump’s second order against TikTok, which means that users will still be able to access the platform and download the app—at least until November 27. Until then, TikTok continues to grow, educate, and support during this tumultuous waiting period.

Peloton Taps Beyoncé for Multi-Year Partnership (AdAge)

Great influencer partnerships are a win-win for all parties involved, and Peloton’s latest partnership with Beyoncé offers something for everyone. Peloton’s choice to partner with a singer is a natural fit—music and workouts go together like protein powder and almond milk—but Beyoncé is the most-requested musical artist by members of the Peloton community. Beyoncé will be working with the brand to make new classes featuring her music, and Peloton has pledged to give digital fitness programs to 10 historically black colleges. The goals of this collaboration are aligned with the brand’s “Peloton Pledge” to donate in support of the fight against racial injustice. A campaign that offers something for both the customer and a cause is a smart and practical response to the shifting brand purpose culture.


[INFOGRAPHIC] The Anatomy of the Perfect Blog Post: Proven Blogging Tips for 2020 (Venngage)

From food reviews to parenting tips, the art of the blog is still very much alive for influencers in 2020. Even though many bloggers on social media use CTAs to drive traffic to their blogs, only 25 percent said that their blog delivers strong marketing results. While blogs may be a nearly ubiquitous format for all kinds of content, many bloggers still continue to miss the mark by forgoing a few simple rules and criteria. For example, a great blog post takes at least six hours to write, gets reviewed by at least one editor, and includes about 10 images. Did you know that it’s recommended for a headline to be drafted 11-19 times? For more surprising insights that might change the way you write your next blog post, check out this infographic.


Featured blog

There are as many different ways to tell a story as there are people to listen, and it’s important to get it right in order to appeal to your target audience. Having a deep, working understanding of your audience and how they change over time is essential to developing insights and ultimately creating content that resonates and drives consistent engagement. Seeing what works and understanding why can inspire you to create more successful campaigns and partnerships in the future. Read more to find out how data can help you understand what kind of content your audience loves to see.

Julius product spotlight

As of this week, Julius customers can filter through many more influencers in just a few clicks! With a few simple updates in the platform to optimize search, the ability to scale influencer identification is easier than ever. With millions of influencers at your fingertips, Julius customers now have an unparalleled experience that combines human-intelligence and technology. Visit this Help Center article for more information.
November 19, 2020
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