Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
The November 12th deadline for TikTok to divest its operations in the United States has come and gone, but TikTok is still here. After requesting a 30-day extension, and hearing nothing back for weeks, two days before the deadline TikTok publicly asked the government to please respond. A day later, they quietly granted the platform 15 days to finalize their deal with Oracle and Walmart. A judge ruled to temporarily block Trump’s second order against TikTok, which means that users will still be able to access the platform and download the app—at least until November 27. Until then, TikTok continues to grow, educate, and support during this tumultuous waiting period.
Great influencer partnerships are a win-win for all parties involved, and Peloton’s latest partnership with Beyoncé offers something for everyone. Peloton’s choice to partner with a singer is a natural fit—music and workouts go together like protein powder and almond milk—but Beyoncé is the most-requested musical artist by members of the Peloton community. Beyoncé will be working with the brand to make new classes featuring her music, and Peloton has pledged to give digital fitness programs to 10 historically black colleges. The goals of this collaboration are aligned with the brand’s “Peloton Pledge” to donate in support of the fight against racial injustice. A campaign that offers something for both the customer and a cause is a smart and practical response to the shifting brand purpose culture.
From food reviews to parenting tips, the art of the blog is still very much alive for influencers in 2020. Even though many bloggers on social media use CTAs to drive traffic to their blogs, only 25 percent said that their blog delivers strong marketing results. While blogs may be a nearly ubiquitous format for all kinds of content, many bloggers still continue to miss the mark by forgoing a few simple rules and criteria. For example, a great blog post takes at least six hours to write, gets reviewed by at least one editor, and includes about 10 images. Did you know that it’s recommended for a headline to be drafted 11-19 times? For more surprising insights that might change the way you write your next blog post, check out this infographic.