Weekly Roundup: Week of 6/28/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured headlines

[INFOGRAPHIC] How CPG Brands Can Leverage Influencer Marketing to Drive Results (Social Media Today)
Influencer marketing is often considered best used for upper-funnel marketing objectives. However, an integrated marketing campaign that leverages influencers and their content, throughout the entire consumer journey can drive the bottom line. For CPG brands that want to drive sales, this is certainly true and can be done with quality results. This infographic, informed by a recent Facebook report, paints a powerful picture about how consumers can trust brands, and take valuable actions, with influencers at the forefront of the conversation.

[INFOGRAPHIC] Planning your TikTok Strategy in 5 Steps (Social Media Today)
TikTok is one of the most nuanced and dynamic social media platforms for marketers, influencers, and consumers. It can quickly become a rabbit hole of creative opportunities that expand the conversation, but ultimately lead to getting lost in the shuffle. Take a look at this infographic to learn how to center your strategies specifically for optimizing and excelling on TikTok.

How Crocs is Keeping its Marketing Strategy Active on Social (Digiday)
Very often, when CPG and big-brand retailers create influencer criteria they will make sure that their potential partners are already fans of the brand. Crocs, a footwear brand with a spotted history in the fashion industry, and a tie to the now defamed celebrity chef Mario Batali, works with this in mind as they rebuild their pool of micro-influencer and celebrity endorsers, like the ever-lovable Post Malone.

 

Featured blog

“Mompreneurs” are gaining traction as fellow moms look to them for insight and inspiration. We connected with expectant mother and Marketing Strategist, Reb Carlson, to discuss the modern mommy influencer. Find out what sets them apart from other influencers, and what the future looks like for social media moms. Read now.
 
 

Julius product spotlight

Remember the old fashioned days of scanning contracts in their entirety, and then countersigning them to finally get your campaign off the ground, only to realize that the influencer forgot to initial page 2 at the bottom? Yeah, we do too. That's why we've made obtaining e-signatures with our Contracts feature in Julius' Campaign Management suite. Want to learn more? Check out this Help Center article.
July 01, 2020
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