--- title: "Weekly Roundup: Week of 09/02/2019" description: Everything marketers need to know about influencer marketing this week, including the need for diversity in influence and the effectiveness of AR on Twitch image: https://blog.juliusworks.com/hubfs/weeklyroundup-header.jpg --- [![Julius By Triller - Wordmark - Purple (1)-1](https://blog.juliusworks.com/hs-fs/hubfs/Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png?width=239&name=Julius%20By%20Triller%20-%20Wordmark%20-%20Purple%20(1)-1.png "Julius By Triller - Wordmark - Purple (1)-1")](https://www.juliusworks.com) - [Platform](https://www.juliusworks.com/platform) - [For Influencers](https://www.juliusworks.com/for-influencers) - [Content Hub](https://blog.juliusworks.com) - [About](https://www.juliusworks.com/about) - [Sign In](https://app.juliusworks.com/login) - [Demo](https://hub.juliusworks.com/demo) # Weekly Roundup: Week of 09/02/2019 [By Moshe Abudarham](https://blog.juliusworks.com/author/moshe-abudarham) ![content_marketing_with_IGC_NL](https://blog.juliusworks.com/hs-fs/hubfs/content_marketing_with_IGC_NL.jpg?width=564&name=content_marketing_with_IGC_NL.jpg "content_marketing_with_IGC_NL") Featured Ebook # Content Marketing with IGC Richer Content, Expanded Reach, Cost-Effective [Read More ▸](https://hub.juliusworks.com/content-marketing-with-igc) - [BLOG](https://blog.juliusworks.com) - [PODCASTS](https://blog.juliusworks.com/tag/podcast) - [RESOURCES](https://hub.juliusworks.com/resources) - [CASE STUDIES](https://hub.juliusworks.com/case-study) - [PRESS](https://hub.juliusworks.com/press) [EBOOK](https://hub.juliusworks.com/what-is-influencer-marketing) ## [What is Influencer Marketing? Digital Marketing Evolved](https://hub.juliusworks.com/what-is-influencer-marketing) [Read More ▸](https://hub.juliusworks.com/what-is-influencer-marketing) [BLOG](https://blog.juliusworks.com/what-is-earned-media-value) ## [What Is Earned Media Value?](https://blog.juliusworks.com/what-is-earned-media-value) [Read More ▸](https://blog.juliusworks.com/what-is-earned-media-value) [PODCAST](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) ## [EP 12: Using Influencers for Market Research](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [Read More ▸](https://blog.juliusworks.com/julius-profiles-episode-07-market-research) [CASE STUDY](https://hub.juliusworks.com/case-study-huge) ## [Huge Scales Influencer Marketing with Julius](https://hub.juliusworks.com/case-study-huge) [Read More ▸](https://hub.juliusworks.com/case-study-huge) Filter By Categories - [Roundup](https://blog.juliusworks.com/topic/roundup) - [Blog](https://blog.juliusworks.com/topic/blog) - [Insights](https://blog.juliusworks.com/topic/insights) - [Podcast](https://blog.juliusworks.com/topic/podcast) - [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) *Influencer marketing moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.* ## Stories to follow: [The State Of Influencer Marketing: Growing](https://www.forbes.com/sites/forrester/2019/09/02/the-state-of-influencer-marketing-growing/) **(Forbes)** Forrester interviewed more than 30 enterprise marketers responsible for their brand’s influencer marketing and found budgets are growing by double and triple digits. Marketers are also becoming more sophisticated in their approach, foregoing vanity metrics and large followings for the authenticity of smaller influencers who align with their brand values. [Instagram influencers are often white, and now the brands that pay them are getting pushback](https://www.cnbc.com/2019/08/29/instagram-influencers-are-often-white-leading-to-brand-criticism.html) **(CNBC)** “Diversity. Have ya heard of it?” is not the sort of comment a brand wants to read in response to an influencer marketing campaign. But several fashion brands were recently called out for treating all or mostly white influencer groups to trips to promote their clothing. Some brands are learning the hard way that there’s more to consider when choosing influencers than topics and interests. ### Insights to digest: [Do Influencers Need to Tell Audiences They’re Getting Paid?](https://hbr.org/2019/08/do-influencers-need-to-tell-audiences-theyre-getting-paid) **(HBR)** Companies who are reluctant to disclose influencer partnerships in fear of turning consumers off have it backwards – 88 percent of consumers believe brands pay influencers to recommend them anyway. According to HBR, disclosure becomes a positive signal: “Savvy consumers value the perceived transparency and authenticity of influencers who volunteer a disclose.” [How To Create A Successful B2B Influencer Marketing Strategy In Five Steps](https://www.forbes.com/sites/forbesagencycouncil/2019/09/03/how-to-create-a-successful-b2b-influencer-marketing-strategy-in-five-steps/) **(Forbes)** When it comes to influencer marketing, B2B companies have been behind on the adoption curve but are starting to catch up. Inna Semenyuk, Founder at InnavationLabs points out that: “While B2B influencer marketing is based on the same fundamental principles, it has its own nuances that can either make or break your campaign.” #### On the horizon: [‘Like a live version of Netflix’s Bandersnatch’: Twitch pitches branded games](https://digiday.com/marketing/like-a-live-version-of-netflixs-bandersnatch-twitch-pitches-branded-games/) **(Digiday)** Porsche’s experiment with branded choose-your-own-adventure games on Twitch garnered 2 million views, with around 28,000 concurrent views during the live broadcast. Before influencer [Ninja left for Mixer](https://blog.juliusworks.com/a-new-challenger-approaches-ninja-leaves-twitch-for-mixer), he would enjoy 40,000 concurrent views as Twitch’s most popular streamer. Expect more interactive content from Twitch where the viewer controls the stream. [TIKTOK AND THE NEW AGE OF INFLUENCER MARKETING](https://edm.com/features/tiktok-influencer-marketing) **(EDM.com)** TikTok enjoyed over one billion downloads worldwide last year and is gaining popularity as an influencer marketing channel. Many now plan to follow in the footsteps of brands like Guess, Google, and Coca-Cola, by leveraging TikTok’s “explosive potential for viral marketing.” Learn more about [using TikTok for influencer marketing](https://blog.juliusworks.com/tiktok-for-influencer-marketing). ##### What’s Julius up to? Julius is currently representing influencer marketing at Content Marketing World in Cleveland, Ohio. Can’t be there but want in on the action? [Check out our Instagram feed](https://www.instagram.com/julius_works/) for event highlights. September 05, 2019 [See More Julius Content](https://blog.juliusworks.com/)   [Roundup](https://blog.juliusworks.com/topic/roundup) ### Subscribe to Our Newsletter Follow Us [![Julius Facebook Social Icon](https://blog.juliusworks.com/hubfs/facebook.svg)](https://www.facebook.com/juliusworks) [![Julius Instagram Social Icon](https://blog.juliusworks.com/hubfs/instagram.svg)](https://www.instagram.com/julius_works/) [![Julius Twitter Social Icon](https://blog.juliusworks.com/hubfs/twitter.svg)](https://twitter.com/juliusworks/) [![Julius LinkedIn Social Icon](https://blog.juliusworks.com/hubfs/linkedin.svg)](https://www.linkedin.com/company/juliusworks) [![Julius Pinterest Social Icon](https://blog.juliusworks.com/hubfs/pinterest.svg)](https://www.pinterest.com/julius_works/) Featured [Nano Influencers: A Deep-Dive into Who They Are and Why They Matter](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Read More ▸](https://blog.juliusworks.com/nano-influencers-a-deep-dive) [Four Top Trends for Influencer Marketing in 2019](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Read More ▸](https://blog.juliusworks.com/4-top-trends-for-influencer-marketing-in-2019) [Seven Things to Consider in a Contract for Influencers](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Read More ▸](https://blog.juliusworks.com/7-things-consider-contract-for-influencers) [Five Ways to Tackle Skeptics About Influencer Marketing](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [Read More ▸](https://blog.juliusworks.com/tackle-skeptics-influencer-marketing) [How Micro-Influence Changed The Fashion Industry](https://blog.juliusworks.com/micro-influence-fashion-industry) [Read More ▸](https://blog.juliusworks.com/micro-influence-fashion-industry) Popular Tags [Roundup](https://blog.juliusworks.com/topic/roundup) [Blog](https://blog.juliusworks.com/topic/blog) [Insights](https://blog.juliusworks.com/topic/insights) [Podcast](https://blog.juliusworks.com/topic/podcast) [Influencer Marketing Platform](https://blog.juliusworks.com/topic/influencer-marketing-platform) [Featured](https://blog.juliusworks.com/topic/featured) [TikTok Influencer Marketing](https://blog.juliusworks.com/topic/tiktok-influencer-marketing) [Case Study](https://blog.juliusworks.com/topic/case-study) [Recap](https://blog.juliusworks.com/topic/recap) [Events](https://blog.juliusworks.com/topic/events) [Ranking](https://blog.juliusworks.com/topic/ranking) [Partnerships](https://blog.juliusworks.com/topic/partnerships) [Preview](https://blog.juliusworks.com/topic/preview) [Insider](https://blog.juliusworks.com/topic/insider) [Press](https://blog.juliusworks.com/topic/press) [Product Feature](https://blog.juliusworks.com/topic/product-feature) Want influencer marketing insights delivered to your inbox? --- RELATED CONTENT Roundup [2023 Influencer Marketing Trends](https://blog.juliusworks.com/2023-influencer-marketing-trends) With the influencer marketing industry growing from a $1.7 billion dollar industry in 2016 to $16.4... [Read More ▸](https://blog.juliusworks.com/2023-influencer-marketing-trends) Roundup [5 Ways to De-Risk Your Influencer Marketing Strategy](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Brands now rely on influencer marketing more than ever, mainly because of its success rates and... [Read More ▸](https://blog.juliusworks.com/de-risk-influencer-marketing-strategy) Roundup [Matters of Influence: Week of 2/28/2022](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) *Influencer marketing news moves at the speed of social media. Every platform update, algorithm...* [Read More ▸](https://blog.juliusworks.com/matters-of-influence-week-of-2-28-2022) [Previous Post](https://blog.juliusworks.com/julius-profiles-troy-woolfolk) ##### [EP 13: Fitness Influencers feat. Troy Woolfolk](https://blog.juliusworks.com/julius-profiles-troy-woolfolk) [Next Post](https://blog.juliusworks.com/influencer-generated-content-the-next-frontier-for-content-marketers) ##### [Influencer-Generated Content: The Next Frontier for Content Marketers](https://blog.juliusworks.com/influencer-generated-content-the-next-frontier-for-content-marketers) ![JULIUS LOGO - PURPLE](https://blog.juliusworks.com/hs-fs/hubfs/JULIUS%20LOGO%20-%20PURPLE.png?width=130&name=JULIUS%20LOGO%20-%20PURPLE.png) ***Julius Influencer Marketing Platform***   1 (800) 656-0930 **|** contact@juliusworks.com PO Box 40219 Brooklyn, NY 11204 ### Stay informed with our newsletter [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-1-1.png)](https://www.facebook.com/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-3-1.png)](https://twitter.com/juliusworks/) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-2-1.png)](https://www.instagram.com/julius_works) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-4-1.png)](https://www.linkedin.com/company/juliusworks) [![social media icon](https://blog.juliusworks.com/hubfs/Julius_July2019%20Theme/images/Mask-Group-5-1.png)](https://www.pinterest.com/julius_works/) © 2023 JuliusWorks, LLC. 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