Weekly Roundup: Week of 2/9/20

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Content Marketing with IGC

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Featured Headlines:

Snapchat’s New Mental Health Tool Will Offer Helpful Intervention (The Verge)

Snapchat announced the upcoming launch of 'Here for You', its first in-app mental health tool. Users searching for sensitive topics including anxiety, depression, stress, grief, suicidal thoughts, and bullying will be provided with "safety resources" from mental health experts. Snapchat has one of the youngest audiences of any social media platform, and while it isn't the first to provide mental health and anti-bullying resources, it's good to see action taken to protect a group who may be most vulnerable to bullying.

Snapchat Tests a Major Redesign to Simplify In-App Navigation (Social Media Today)

Snapchat is testing the expansion of its current three-tab configuration to five tabs with the introduction of a navigation bar. The five sections consist of Snap Map, Chat, Camera, Community, and Discover. As the previous redesign was not well received, Snapchat is hoping to attract newcomers with its easier to use design while maintaining its connection with its current user base to maximize its revenue potential.

As Instagram Tests IGTV Ads, It Will Need to Get Influencers On-Board (Digiday)

Instagram confirmed its internal prototype for an Instagram Partner Program which monetizes ads within IGTV videos. While specific details haven't been shared, it is suspected that this program will run similarly to Facebook Watch. The minimum length of video content that can be monetized is critical, as creators can turn to other platforms for posting 15-20 second videos. “IGTV will have to learn to differentiate themselves from YouTube and TikTok to stand out in the space,” said lifestyle influencer Brooke Miccio. 

Featured Case Study:

EVINS is a public relations and marketing communications agency that makes every effort to have a positive and quantifiable impact on the bottom line of iconic brands. One of its most successful campaigns was for One Warm Coat, a large coat drive non-profit. With the help of Julius, the campaign nearly doubled its initial goal. Review case study.

Julius Product Spotlight:

There are many factors that can impact influencer compensation. One of them is if they have a lawyer or manager to negotiate on their behalf. This might make negotiations a bit more complex, but it also might make things easier since the representation is experienced in the subject matter. The good news is that you can use Julius filter ‘Has Representation’ filter to find influencers that do or do not have someone working on their behalf. See this Help Center article to find out where and how to use the filter.
February 14, 2020
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