WTF Is Triller? (Digiday)
As the future of TikTok still lingers in limbo
with an extended deadline from the Trump administration, many eyes are focused on Reels to swoop in as the short-form video king–but Triller is also making waves and gaining traction. While TikTok lists the
first recipients of the $1 billion Creator Fund, Triller is currently sitting atop the App Store rankings across multiple markets. Also rooted in music, Triller focuses on creating professional-looking music videos, and is starting to gain traction in the influencer community.
How the Clorox company is rethinking influencer marketing (Adweek)
The Clorox Company is
no stranger to hiring influencers to better connect with shoppers. The brand has done a fantastic job positioning influencers at the center of creative, building them up as the pillar of an integrated approach to build connective tissue across all channels. Watch the video to learn how Clorox was able to make influencers even more important to their marketing mix, especially during the COVID era.
How talent partnerships and authentic voices can go further with paid social (Talking Influence)
Amazing content from influencers combined with strategic paid media support is like the cookies and milk of solid social media content strategy. It's a win-win for both the marketer and the influencer–the brand gets an authentic third-party voice, and the influencer gets boosted to a controlled set of potential new followers. And, just as importantly, the fantastic reporting can help develop insights, benchmarks, and more.
Interview: The creator union on diversity, inclusion and influencer pay (Talking Influence)
The Creator Union, launched in the UK, aims to speak on behalf of influencers and ensure they have representation and support as issues arise. The Union also helps provide insights for marketers (such as pricing, driving standards, etc.). In this interview, they touch on the importance of diversity in the influencer industry.